Political Communication Vis a Vis Political Campaigns
This research analyzes the political activities of candidates in the 2024 presidential election. Candidate pair Anies Baswedan – Muhaimin Iskandar employed the Desak Anies program, facilitating direct discussions with millennials and Gen Z via social media platforms like Instagram, TikTok, Twitter,...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2025-01-01
|
| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2025/03/shsconf_icarsess2024_02005.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | This research analyzes the political activities of candidates in the 2024 presidential election. Candidate pair Anies Baswedan – Muhaimin Iskandar employed the Desak Anies program, facilitating direct discussions with millennials and Gen Z via social media platforms like Instagram, TikTok, Twitter, and Facebook. This initiative functioned as political communication at the infrastructure level, positioning them as representatives absorbing public aspirations. Meanwhile, Prabowo Subianto – Gibran Rakabuming Raka leveraged the Gemoy icon across mainstream, new, and outdoor media as a political campaign strategy using the reputable mouthpiece technique. This approach proved highly effective, creating trends that sometimes reduced public criticality. Ultimately, Prabowo-Gibran won the election, highlighting the importance of strategic political campaigns and propaganda in securing voter support. While political communication is valuable, a strong campaign strategy is crucial for electoral success. |
|---|---|
| ISSN: | 2261-2424 |