The Role of Eco-labels, Advertising, Price, Attitude, and Environmental Awareness in Influencing Purchasing Decisions for Environmentally Friendly Products for Generation Z in Tangerang City

The Role of Eco-labels, Advertising, Price, Attitude, and Environmental Awareness in Influencing Purchasing Decisions for Environmentally Friendly Products for Generation Z in Tangerang City

Environmental damage has become an increasingly evident global threat, urging humanity to become more environmentally conscious. One effort to address this is by purchasing environmentally friendly products, such as eco-labeling bottled water. This study analyzes the influence of ecological labels,...

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Bibliographic Details
Main Authors: Firzanah Adya Talitha, Mohamad Harisudin, Amalia Nadifta Ulfa
Format: Article
Language:English
Published: Research and Development Center for Food, Nutrition and Public Health (P4GKM) LPPM Universitas Sebelas Maret 2025-05-01
Series:AgriHealth
Subjects:
eco-friendly
eco-label effect
eco-labeled bottled drinking water
purchase decision
Online Access:https://jurnal.uns.ac.id/agrihealth/article/view/99248
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