Artificial Intelligence in PR: Transformations of Communication Strategies and Campaigns

Artificial Intelligence in PR: Transformations of Communication Strategies and Campaigns

This article examines the transformative impact of artificial intelligence in the field of public relations, specifically within the context of communication strategies and campaign execution. With the increasing integration of AI-based technologies, such as machine learning algorithms, data analys...

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Bibliographic Details
Main Author: Maria Nikolova
Format: Article
Language:Bulgarian
Published: South-West University "Neofit Rilski", Department of Sociology, Academic seminar "Media and Education" 2024-12-01
Series:Проблеми на постмодерността
Subjects:
artificial intelligence
public relations
communication campaigns
professional ethics
strategic planning
Online Access:https://pmpjournal.org/index.php/pmp/article/view/429
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