Role of Knowledge Management Process in the Marketing Services of Education An Analytical Study of the College Councils Member’s Opinion in Private Universities of the City of Erbil
This study is exploratory research to intend figure out the role of ledge management in the marketing services of education (MSE) from the private universities in Erbil. All concepts associated with knowledge management and marketing management play important role in today’s world. Knowledge managem...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Tishk International University
2022-07-01
|
| Series: | Eurasian Journal of Management & Social Sciences |
| Subjects: | |
| Online Access: | https://ejmss.tiu.edu.iq/index.php/ejmss/article/view/34 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849252323325378560 |
|---|---|
| author | Karwan t. Rashid Prof. Dr. Mahabat Noori Abdullah |
| author_facet | Karwan t. Rashid Prof. Dr. Mahabat Noori Abdullah |
| author_sort | Karwan t. Rashid |
| collection | DOAJ |
| description | This study is exploratory research to intend figure out the role of ledge management in the marketing services of education (MSE) from the private universities in Erbil. All concepts associated with knowledge management and marketing management play important role in today’s world. Knowledge management (KW) is the process to capture and improving, distributing, and utilizing effectively. Through the designed questionnaire 110 survey questionnaires are distributed, and 92 proper responses were collected for study analysis to represent the new conceptual model and further reframed as the outcome of the study analysis. The other statistical tests frequency, percentages, regression, agreement ratio, composite reliability (CR); average variance extracted (AVE), and discriminant validity of the square root of the average variance extracted (AVE) used to indicate the adequacy of the confirmed the significant level of extract variables based on the study population responses. The finding of the study demonstrates that knowledge management has a positive and significant role in the marketing services of education were the proposed study hypothesis is highly accepted. The findings of the data analysis identify the study coefficient shows that by using knowledge management the marketing services of education effectively increase and enhance the marketing planning, marketing operation, execution of marketing activity, and marketing monitoring. |
| format | Article |
| id | doaj-art-499244b110e84c9986e2bbbac1337dbf |
| institution | Kabale University |
| issn | 2708-177X 2708-034X |
| language | English |
| publishDate | 2022-07-01 |
| publisher | Tishk International University |
| record_format | Article |
| series | Eurasian Journal of Management & Social Sciences |
| spelling | doaj-art-499244b110e84c9986e2bbbac1337dbf2025-08-20T03:56:41ZengTishk International UniversityEurasian Journal of Management & Social Sciences2708-177X2708-034X2022-07-0131173310.23918/ejmss.V3i1p1734Role of Knowledge Management Process in the Marketing Services of Education An Analytical Study of the College Councils Member’s Opinion in Private Universities of the City of ErbilKarwan t. Rashid0Prof. Dr. Mahabat Noori Abdullah1Department of Business Administration, College of Administration and Economics, Sahalahaddin University-Erbil, Kurdistan Region, Iraq.Business and Management Department, Faculty of Administrative Sciences and Economics, Tishk International University, Erbil, Kurdistan Region, IraqThis study is exploratory research to intend figure out the role of ledge management in the marketing services of education (MSE) from the private universities in Erbil. All concepts associated with knowledge management and marketing management play important role in today’s world. Knowledge management (KW) is the process to capture and improving, distributing, and utilizing effectively. Through the designed questionnaire 110 survey questionnaires are distributed, and 92 proper responses were collected for study analysis to represent the new conceptual model and further reframed as the outcome of the study analysis. The other statistical tests frequency, percentages, regression, agreement ratio, composite reliability (CR); average variance extracted (AVE), and discriminant validity of the square root of the average variance extracted (AVE) used to indicate the adequacy of the confirmed the significant level of extract variables based on the study population responses. The finding of the study demonstrates that knowledge management has a positive and significant role in the marketing services of education were the proposed study hypothesis is highly accepted. The findings of the data analysis identify the study coefficient shows that by using knowledge management the marketing services of education effectively increase and enhance the marketing planning, marketing operation, execution of marketing activity, and marketing monitoring.https://ejmss.tiu.edu.iq/index.php/ejmss/article/view/34knowledge managementmarketing services of educationprivate universities in erbil. |
| spellingShingle | Karwan t. Rashid Prof. Dr. Mahabat Noori Abdullah Role of Knowledge Management Process in the Marketing Services of Education An Analytical Study of the College Councils Member’s Opinion in Private Universities of the City of Erbil Eurasian Journal of Management & Social Sciences knowledge management marketing services of education private universities in erbil. |
| title | Role of Knowledge Management Process in the Marketing Services of Education An Analytical Study of the College Councils Member’s Opinion in Private Universities of the City of Erbil |
| title_full | Role of Knowledge Management Process in the Marketing Services of Education An Analytical Study of the College Councils Member’s Opinion in Private Universities of the City of Erbil |
| title_fullStr | Role of Knowledge Management Process in the Marketing Services of Education An Analytical Study of the College Councils Member’s Opinion in Private Universities of the City of Erbil |
| title_full_unstemmed | Role of Knowledge Management Process in the Marketing Services of Education An Analytical Study of the College Councils Member’s Opinion in Private Universities of the City of Erbil |
| title_short | Role of Knowledge Management Process in the Marketing Services of Education An Analytical Study of the College Councils Member’s Opinion in Private Universities of the City of Erbil |
| title_sort | role of knowledge management process in the marketing services of education an analytical study of the college councils member s opinion in private universities of the city of erbil |
| topic | knowledge management marketing services of education private universities in erbil. |
| url | https://ejmss.tiu.edu.iq/index.php/ejmss/article/view/34 |
| work_keys_str_mv | AT karwantrashid roleofknowledgemanagementprocessinthemarketingservicesofeducationananalyticalstudyofthecollegecouncilsmembersopinioninprivateuniversitiesofthecityoferbil AT profdrmahabatnooriabdullah roleofknowledgemanagementprocessinthemarketingservicesofeducationananalyticalstudyofthecollegecouncilsmembersopinioninprivateuniversitiesofthecityoferbil |