Innovation Capability Terhadap Kinerja Organisasi: Dynamic Marketing Capability Sebagai Variabel Mediasi
Penelitian ini bertujuan untuk mengetahui pengaruh innovation capability dan dynamic marketing capability terhadap kinerja organisasi UKM di Kecamatan Tanggulangin. Jenis penelitian ini adalah kuantitaf dengan pendekatan explanatory research. Data di analisis menggunakan SmartPLS 4.0. Metode peng...
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| Main Authors: | Cindy Choridatul Muawanah, Wahyu Eko Pujianto |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi dan Bisnis
2024-02-01
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| Series: | Dialektika: Jurnal Ekonomi dan Ilmu Sosial |
| Subjects: | |
| Online Access: | https://ejournal.uniramalang.ac.id/index.php/dialektika/article/view/3888 |
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