Actions Speak Louder than Words: Understanding the Meaning of Loyalty Program Building Blocks

Actions Speak Louder than Words: Understanding the Meaning of Loyalty Program Building Blocks

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Bibliographic Details
Main Authors:	Piotr Kwiatek, Zoe Morgan, Radoslav Baltezarevic
Format:	Article
Language:	English
Published:	Centre of Sociological Research, Szczecin 2018-06-01
Series:	Economics & Sociology
Subjects:	loyalty programs international marketing cultural adaptation
Online Access:	http://www.economics-sociology.eu/?593,en_actions-speak-louder-than-words-understanding-the-meaning-of-loyalty-program-building-blocks
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