The Impact of CSR Perception on Willingness to Buy in the Food and Beverage Industry: Mediating Effects of Brand Identity
This study takes Chinese consumers who often purchase food and beverage as the research object to explore the mechanism of the impact of perceived enterprise social responsibility on consumers' willingness to buy, analyzing the mediating role of brand identity in the relation between the two. 3...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2025-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2025/06/shsconf_fems2025_01019.pdf |
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