AHP Approach To Developing a New Natural Toothpaste Product
Background: A new approach to marketing an inventive product is needed as the development of a new natural toothpaste product is challenging. When choosing herbal-based products, consumers value taste and flavor, preferring natural, appealing flavors over synthetic flavors. Health advantages are als...
Saved in:
| Main Authors: | , , , , , , , , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Bogor Agricultural University
2024-09-01
|
| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | https://journal.ipb.ac.id/index.php/jabm/article/view/59393 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1825206619090190336 |
|---|---|
| author | Dikky Indrawan Stevia Septiani Galih Saputra Arista Asep Rakhmat Yessie W Sari Nur A Nuzulia Wulan T Wahyuni Irmanida Batubara Y. Aris Purwanto |
| author_facet | Dikky Indrawan Stevia Septiani Galih Saputra Arista Asep Rakhmat Yessie W Sari Nur A Nuzulia Wulan T Wahyuni Irmanida Batubara Y. Aris Purwanto |
| author_sort | Dikky Indrawan |
| collection | DOAJ |
| description | Background: A new approach to marketing an inventive product is needed as the development of a new natural toothpaste product is challenging. When choosing herbal-based products, consumers value taste and flavor, preferring natural, appealing flavors over synthetic flavors. Health advantages are also noteworthy, especially, herbal smells promote well-being and satisfaction.
Purpose: The study main objective aimed to examine how the Analytic Hierarchy Process (AHP) was used to create a new natural toothpaste product. The study also aimed to design a strategy for innovative toothpaste commercialization based on nanohydroxyapatite (nanoHAP) and Curcuma aeruginosa.
Design/methodology/approach: The AHP technique used to evaluate and prioritize elements of natural ingredient, and consumer preferences. The study framework identified herbal toothpaste benefits with known oral health benefits, such as antibacterial, anti-inflammatory, and desensitizing qualities, as well as consumer preferences for tooth paste. These attributes were ranked according to their performance using the AHP framework.
Findings/Result: The results of the study stated that the new natural toothpaste, based on nanoHAP and Curcuma aeruginosa, was designed based on quality natural ingredients and consumer preference for naturalness, influencing formula design and marketing efforts. The strategy to develop new toothpaste aimed to provide a holistic health solution, emphasizing natural components and general health perspectives. This strategy could capture the attention of the target market and outpace competitors, attracting customers interested in natural health products.
Conclusion: This study addresses the possibility of using nanoHAP alongside Curcuma aeruginosa in a natural toothpaste product that can enhance the remineralization and antibacterial characteristics of the dental product. The research suggests incorporating nanoHAP with Curcuma aeruginosa in a natural toothpaste product for holistic health solutions. Strategies include targeted marketing, loyalty programs, and strategic partnerships, ensuring a comprehensive and data-driven approach to reach and engage target audiences.
Originality/value (State of the art): The AHP facilitates complete review, data-driven planning, and commercial viability for commercialization strategy. AHP aids in balancing functional benefits with quantifying subjective assessments, and incorporating customer feedback to increase product success in the competitive oral care industry.
Keywords: nanohydroxyapatite (nanoHAP), curcuma aeruginosa, consumer preferences, functional benefits, commercialization strategy |
| format | Article |
| id | doaj-art-495445d6aac34869b11cd29b5feb5d10 |
| institution | Kabale University |
| issn | 2528-5149 2460-7819 |
| language | Indonesian |
| publishDate | 2024-09-01 |
| publisher | Bogor Agricultural University |
| record_format | Article |
| series | Jurnal Aplikasi Bisnis dan Manajemen |
| spelling | doaj-art-495445d6aac34869b11cd29b5feb5d102025-02-07T08:01:39ZindBogor Agricultural UniversityJurnal Aplikasi Bisnis dan Manajemen2528-51492460-78192024-09-011031049104910.17358/jabm.10.3.104959393AHP Approach To Developing a New Natural Toothpaste ProductDikky Indrawan0Stevia Septiani1Galih Saputra Arista2Asep Rakhmat3Yessie W Sari4Nur A Nuzulia5Wulan T Wahyuni6Irmanida Batubara7Y. Aris Purwanto8School of Business, IPB University, Jl. Padjajaran, Bogor 16151, IndonesiaFaculty of Economics and Management, IPB University, Jl. Agatis, Kampus IPB Dramaga, Bogor, West Java, 16680, IndonesiaSchool of Business, IPB University, Jl. Padjajaran, Bogor 16151, IndonesiaCenter for Tropical Animal, IPB University, Jl. Raya Pajajaran, RT.02/RW.05, Tegallega, Bogor, West Java 16129, IndonesiaDepartment of Physics, Faculty of Mathematics and Natural Sciences, IPB University, Jl. Meranti Wing S Level 5, Kampus IPB Dramaga Bogor, West Java, 16680, IndonesiaDepartment of Physics, Faculty of Mathematics and Natural Sciences, IPB University, Jl. Meranti Wing S Level 5, Kampus IPB Dramaga Bogor, West Java, 16680, IndonesiaTropical Biopharmaca Research Center, IPB University, Jl. Taman Kencana No.3, RT.03/RW.03, Babakan, Bogor, West Java, 16128, IndonesiaDepartment of Chemistry, Faculty of Mathematics and Natural Sciences, IPB University, Jl. Tanjung Wing 1 Level 3, Kampus IPB Dramaga Bogor, West Java, 16680, IndonesiaDepartment of Mechanical and Biosystem Engineering, Faculty of Agricultural Engineering and Technology, IPB University, Jl. Lingkar Akademik, Kampus IPB Dramaga Bogor, West Java, 16680, IndonesiaBackground: A new approach to marketing an inventive product is needed as the development of a new natural toothpaste product is challenging. When choosing herbal-based products, consumers value taste and flavor, preferring natural, appealing flavors over synthetic flavors. Health advantages are also noteworthy, especially, herbal smells promote well-being and satisfaction. Purpose: The study main objective aimed to examine how the Analytic Hierarchy Process (AHP) was used to create a new natural toothpaste product. The study also aimed to design a strategy for innovative toothpaste commercialization based on nanohydroxyapatite (nanoHAP) and Curcuma aeruginosa. Design/methodology/approach: The AHP technique used to evaluate and prioritize elements of natural ingredient, and consumer preferences. The study framework identified herbal toothpaste benefits with known oral health benefits, such as antibacterial, anti-inflammatory, and desensitizing qualities, as well as consumer preferences for tooth paste. These attributes were ranked according to their performance using the AHP framework. Findings/Result: The results of the study stated that the new natural toothpaste, based on nanoHAP and Curcuma aeruginosa, was designed based on quality natural ingredients and consumer preference for naturalness, influencing formula design and marketing efforts. The strategy to develop new toothpaste aimed to provide a holistic health solution, emphasizing natural components and general health perspectives. This strategy could capture the attention of the target market and outpace competitors, attracting customers interested in natural health products. Conclusion: This study addresses the possibility of using nanoHAP alongside Curcuma aeruginosa in a natural toothpaste product that can enhance the remineralization and antibacterial characteristics of the dental product. The research suggests incorporating nanoHAP with Curcuma aeruginosa in a natural toothpaste product for holistic health solutions. Strategies include targeted marketing, loyalty programs, and strategic partnerships, ensuring a comprehensive and data-driven approach to reach and engage target audiences. Originality/value (State of the art): The AHP facilitates complete review, data-driven planning, and commercial viability for commercialization strategy. AHP aids in balancing functional benefits with quantifying subjective assessments, and incorporating customer feedback to increase product success in the competitive oral care industry. Keywords: nanohydroxyapatite (nanoHAP), curcuma aeruginosa, consumer preferences, functional benefits, commercialization strategyhttps://journal.ipb.ac.id/index.php/jabm/article/view/59393 |
| spellingShingle | Dikky Indrawan Stevia Septiani Galih Saputra Arista Asep Rakhmat Yessie W Sari Nur A Nuzulia Wulan T Wahyuni Irmanida Batubara Y. Aris Purwanto AHP Approach To Developing a New Natural Toothpaste Product Jurnal Aplikasi Bisnis dan Manajemen |
| title | AHP Approach To Developing a New Natural Toothpaste Product |
| title_full | AHP Approach To Developing a New Natural Toothpaste Product |
| title_fullStr | AHP Approach To Developing a New Natural Toothpaste Product |
| title_full_unstemmed | AHP Approach To Developing a New Natural Toothpaste Product |
| title_short | AHP Approach To Developing a New Natural Toothpaste Product |
| title_sort | ahp approach to developing a new natural toothpaste product |
| url | https://journal.ipb.ac.id/index.php/jabm/article/view/59393 |
| work_keys_str_mv | AT dikkyindrawan ahpapproachtodevelopinganewnaturaltoothpasteproduct AT steviaseptiani ahpapproachtodevelopinganewnaturaltoothpasteproduct AT galihsaputraarista ahpapproachtodevelopinganewnaturaltoothpasteproduct AT aseprakhmat ahpapproachtodevelopinganewnaturaltoothpasteproduct AT yessiewsari ahpapproachtodevelopinganewnaturaltoothpasteproduct AT nuranuzulia ahpapproachtodevelopinganewnaturaltoothpasteproduct AT wulantwahyuni ahpapproachtodevelopinganewnaturaltoothpasteproduct AT irmanidabatubara ahpapproachtodevelopinganewnaturaltoothpasteproduct AT yarispurwanto ahpapproachtodevelopinganewnaturaltoothpasteproduct |