MANAGING SOCIAL MEDIA PLATFORMS FOR BROADCASTING: USES, PROSPECTS & CHALLENGES
Broadcasting has been around for over a century, and it has evolved with technology which continues to shape broadcast growth worldwide. One factor technology has introduced is the rise of social media platforms. Social media platforms have become a form of communication since their introduction, a...
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| Format: | Article |
| Language: | English |
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Federal University Wukari
2025-06-01
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| Series: | International Studies Journal |
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| Online Access: | https://wissjournals.com.ng/index.php/wiss/article/view/663 |
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| author | OLUWABUSAYO O. OLUGBAMI PATRICIA U. SONI-ODOH RIDWAANAH OLAJIDE |
| author_facet | OLUWABUSAYO O. OLUGBAMI PATRICIA U. SONI-ODOH RIDWAANAH OLAJIDE |
| author_sort | OLUWABUSAYO O. OLUGBAMI |
| collection | DOAJ |
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Broadcasting has been around for over a century, and it has evolved with technology which continues to shape broadcast growth worldwide. One factor technology has introduced is the rise of social media platforms. Social media platforms have become a form of communication since their introduction, and traditional broadcasters have had to leverage them to remain relevant and reach their intended audience. This study adopted the qualitative research methodology with a semi-structured interview approach of participants from the social media and news department of NTA International, Abuja. In the course of this study, broadcasters were found to use social media both for gathering and disseminating information. Obstacles such as cyberbullying, dissemination of fake news, and citizen journalism are also faced in the field, and they are not easy to counter and require careful consideration. This study, unlike previous research that focuses solely on the benefits of digital platforms, explores the two sides. This study recommends that journalists should be equipped with critical thinking skills and ethical considerations when navigating social media, and foolproof strategies should be put in place to sift out fake news while mitigating against citizen journalism.
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| format | Article |
| id | doaj-art-4940e8d9919845778e8c89c834cd91a5 |
| institution | Kabale University |
| issn | 2756-4649 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Federal University Wukari |
| record_format | Article |
| series | International Studies Journal |
| spelling | doaj-art-4940e8d9919845778e8c89c834cd91a52025-08-20T03:41:50ZengFederal University WukariInternational Studies Journal2756-46492025-06-0193MANAGING SOCIAL MEDIA PLATFORMS FOR BROADCASTING: USES, PROSPECTS & CHALLENGESOLUWABUSAYO O. OLUGBAMI0PATRICIA U. SONI-ODOH1RIDWAANAH OLAJIDE2DEPARTMENT OF MASS COMMUNICATION, BINGHAM UNIVERSITY, KARU, NASARAWA STATE, NIGERIADEPARTMENT OF MASS COMMUNICATION, BINGHAM UNIVERSITY, KARU, NASARAWA STATE, NIGERIADEPARTMENT OF MASS COMMUNICATION, BINGHAM UNIVERSITY, KARU, NASARAWA STATE, NIGERIA Broadcasting has been around for over a century, and it has evolved with technology which continues to shape broadcast growth worldwide. One factor technology has introduced is the rise of social media platforms. Social media platforms have become a form of communication since their introduction, and traditional broadcasters have had to leverage them to remain relevant and reach their intended audience. This study adopted the qualitative research methodology with a semi-structured interview approach of participants from the social media and news department of NTA International, Abuja. In the course of this study, broadcasters were found to use social media both for gathering and disseminating information. Obstacles such as cyberbullying, dissemination of fake news, and citizen journalism are also faced in the field, and they are not easy to counter and require careful consideration. This study, unlike previous research that focuses solely on the benefits of digital platforms, explores the two sides. This study recommends that journalists should be equipped with critical thinking skills and ethical considerations when navigating social media, and foolproof strategies should be put in place to sift out fake news while mitigating against citizen journalism. https://wissjournals.com.ng/index.php/wiss/article/view/663broadcastingchallengesnew mediaprospectssocial media management |
| spellingShingle | OLUWABUSAYO O. OLUGBAMI PATRICIA U. SONI-ODOH RIDWAANAH OLAJIDE MANAGING SOCIAL MEDIA PLATFORMS FOR BROADCASTING: USES, PROSPECTS & CHALLENGES International Studies Journal broadcasting challenges new media prospects social media management |
| title | MANAGING SOCIAL MEDIA PLATFORMS FOR BROADCASTING: USES, PROSPECTS & CHALLENGES |
| title_full | MANAGING SOCIAL MEDIA PLATFORMS FOR BROADCASTING: USES, PROSPECTS & CHALLENGES |
| title_fullStr | MANAGING SOCIAL MEDIA PLATFORMS FOR BROADCASTING: USES, PROSPECTS & CHALLENGES |
| title_full_unstemmed | MANAGING SOCIAL MEDIA PLATFORMS FOR BROADCASTING: USES, PROSPECTS & CHALLENGES |
| title_short | MANAGING SOCIAL MEDIA PLATFORMS FOR BROADCASTING: USES, PROSPECTS & CHALLENGES |
| title_sort | managing social media platforms for broadcasting uses prospects challenges |
| topic | broadcasting challenges new media prospects social media management |
| url | https://wissjournals.com.ng/index.php/wiss/article/view/663 |
| work_keys_str_mv | AT oluwabusayooolugbami managingsocialmediaplatformsforbroadcastingusesprospectschallenges AT patriciausoniodoh managingsocialmediaplatformsforbroadcastingusesprospectschallenges AT ridwaanaholajide managingsocialmediaplatformsforbroadcastingusesprospectschallenges |