Analysis of Organizational Factors Promoting Data Utilization in Large Japanese Corporations
The objective of this study is to identify the activities required to achieve effective outcomes in data utilization within large Japanese corporations. Building upon research on Big Data Analytics Capabilities, as represented by Gupta and George (2016), we categorized corporate structure into three...
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| Main Author: | |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2025-02-01
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| Series: | Maketingu rebyu |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketingreview/6/1/6_2025.008/_html/-char/en |
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