Analysis of Organizational Factors Promoting Data Utilization in Large Japanese Corporations
The objective of this study is to identify the activities required to achieve effective outcomes in data utilization within large Japanese corporations. Building upon research on Big Data Analytics Capabilities, as represented by Gupta and George (2016), we categorized corporate structure into three...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2025-02-01
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| Series: | Maketingu rebyu |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketingreview/6/1/6_2025.008/_html/-char/en |
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| author | Kazuo Yagura |
| author_facet | Kazuo Yagura |
| author_sort | Kazuo Yagura |
| collection | DOAJ |
| description | The objective of this study is to identify the activities required to achieve effective outcomes in data utilization within large Japanese corporations. Building upon research on Big Data Analytics Capabilities, as represented by Gupta and George (2016), we categorized corporate structure into three primary organizational segments: “Data Utilization Organization,” “Executive/Corporate Level,” and “Business Units.” A hypothesis model was developed to examine how the activities of each segment contribute to data utilization outcomes. The results indicate that while data resources, analytical systems, and skilled personnel within the Data Utilization Organization are essential for achieving data utilization outcomes, they are not sufficient as direct effects alone. Two key mediating factors were identified: (1) executive awareness and understanding of data utilization, along with a corporate culture that supports organizational transformation; and (2) business unit awareness and understanding of data utilization, as well as collaboration with the Data Utilization Organization. Importantly, (1) was shown to have a greater impact than (2). |
| format | Article |
| id | doaj-art-493ab30307a8400db4de92dc3adab787 |
| institution | OA Journals |
| issn | 2435-0443 |
| language | Japanese |
| publishDate | 2025-02-01 |
| publisher | Japan Marketing Academy |
| record_format | Article |
| series | Maketingu rebyu |
| spelling | doaj-art-493ab30307a8400db4de92dc3adab7872025-08-20T01:57:54ZjpnJapan Marketing AcademyMaketingu rebyu2435-04432025-02-0161394410.7222/marketingreview.2025.008marketingreviewAnalysis of Organizational Factors Promoting Data Utilization in Large Japanese CorporationsKazuo Yagura0Digital Transformation Department II, Mitsui Fudosan Co., Ltd., JapanThe objective of this study is to identify the activities required to achieve effective outcomes in data utilization within large Japanese corporations. Building upon research on Big Data Analytics Capabilities, as represented by Gupta and George (2016), we categorized corporate structure into three primary organizational segments: “Data Utilization Organization,” “Executive/Corporate Level,” and “Business Units.” A hypothesis model was developed to examine how the activities of each segment contribute to data utilization outcomes. The results indicate that while data resources, analytical systems, and skilled personnel within the Data Utilization Organization are essential for achieving data utilization outcomes, they are not sufficient as direct effects alone. Two key mediating factors were identified: (1) executive awareness and understanding of data utilization, along with a corporate culture that supports organizational transformation; and (2) business unit awareness and understanding of data utilization, as well as collaboration with the Data Utilization Organization. Importantly, (1) was shown to have a greater impact than (2).https://www.jstage.jst.go.jp/article/marketingreview/6/1/6_2025.008/_html/-char/endata analyticsbig data analytics capabilitiesdigital transformation organization |
| spellingShingle | Kazuo Yagura Analysis of Organizational Factors Promoting Data Utilization in Large Japanese Corporations Maketingu rebyu data analytics big data analytics capabilities digital transformation organization |
| title | Analysis of Organizational Factors Promoting Data Utilization in Large Japanese Corporations |
| title_full | Analysis of Organizational Factors Promoting Data Utilization in Large Japanese Corporations |
| title_fullStr | Analysis of Organizational Factors Promoting Data Utilization in Large Japanese Corporations |
| title_full_unstemmed | Analysis of Organizational Factors Promoting Data Utilization in Large Japanese Corporations |
| title_short | Analysis of Organizational Factors Promoting Data Utilization in Large Japanese Corporations |
| title_sort | analysis of organizational factors promoting data utilization in large japanese corporations |
| topic | data analytics big data analytics capabilities digital transformation organization |
| url | https://www.jstage.jst.go.jp/article/marketingreview/6/1/6_2025.008/_html/-char/en |
| work_keys_str_mv | AT kazuoyagura analysisoforganizationalfactorspromotingdatautilizationinlargejapanesecorporations |