Consumer Attitude Towards the Use of Blockchain Technology. Study on the Implementation of the “Green Deal” Strategy for Organic Foods

The European Union aims for Member States to achieve climate neutrality by 2050. To this end, the European Commission has launched a set of policy initiatives in The European Green Deal. One of the components is the Farm to Fork strategy, through which the European Union aims to increase, among o...

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Main Authors: Bogdan Georgescu, Cristian Bogdan Onete, Doru Alexandru Pleșea, Sandra Diana Chița, Ștefan Sava
Format: Article
Language:English
Published: Editura ASE 2022-05-01
Series:Amfiteatru Economic
Subjects:
Online Access:https://www.amfiteatrueconomic.ro/temp/Article_3107.pdf
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author Bogdan Georgescu
Cristian Bogdan Onete
Doru Alexandru Pleșea
Sandra Diana Chița
Ștefan Sava
author_facet Bogdan Georgescu
Cristian Bogdan Onete
Doru Alexandru Pleșea
Sandra Diana Chița
Ștefan Sava
author_sort Bogdan Georgescu
collection DOAJ
description The European Union aims for Member States to achieve climate neutrality by 2050. To this end, the European Commission has launched a set of policy initiatives in The European Green Deal. One of the components is the Farm to Fork strategy, through which the European Union aims to increase, among other things, to 25% of the agricultural areas with organic production, as well as new labeling rules to promote the sustainable consumption of food and organic food. A modern technology that can be used for food traceability is Blockchain technology. The main objective of this paper is to study consumers’ perceptions of the possibility of using blockchain technology in the distribution of “organic” food products. The research was quantitative and followed the specific aspects of the blockchain concept and its use in the distribution and tracking of food and ecological goods, “organic”. The aim of the research was to develop a predictive model, using the basic regression equation, to obtain a positive perception of the use of blockchain technology for food and environmental goods
format Article
id doaj-art-49177e643e174c57bbce5f1d89f8bd7b
institution OA Journals
issn 1582-9146
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language English
publishDate 2022-05-01
publisher Editura ASE
record_format Article
series Amfiteatru Economic
spelling doaj-art-49177e643e174c57bbce5f1d89f8bd7b2025-08-20T02:05:56ZengEditura ASEAmfiteatru Economic1582-91462247-91042022-05-01246037939410.24818/EA/2022/60/379 Consumer Attitude Towards the Use of Blockchain Technology. Study on the Implementation of the “Green Deal” Strategy for Organic FoodsBogdan Georgescu0https://orcid.org/0000-0002-1745-3001Cristian Bogdan Onete1https://orcid.org/0000-0002-7271-7663Doru Alexandru Pleșea2https://orcid.org/0000-0002-0678-0170Sandra Diana Chița3https://orcid.org/0000-0002-0291-7264Ștefan Sava4https://orcid.org/0000-0002-4083-7329Bucharest University of Economic Studies, Bucharest, RomaniaBucharest University of Economic Studies, Bucharest, RomaniaBucharest University of Economic Studies, Bucharest, RomaniaBucharest University of Economic Studies, Bucharest, RomaniaBucharest University of Economic Studies, Bucharest, RomaniaThe European Union aims for Member States to achieve climate neutrality by 2050. To this end, the European Commission has launched a set of policy initiatives in The European Green Deal. One of the components is the Farm to Fork strategy, through which the European Union aims to increase, among other things, to 25% of the agricultural areas with organic production, as well as new labeling rules to promote the sustainable consumption of food and organic food. A modern technology that can be used for food traceability is Blockchain technology. The main objective of this paper is to study consumers’ perceptions of the possibility of using blockchain technology in the distribution of “organic” food products. The research was quantitative and followed the specific aspects of the blockchain concept and its use in the distribution and tracking of food and ecological goods, “organic”. The aim of the research was to develop a predictive model, using the basic regression equation, to obtain a positive perception of the use of blockchain technology for food and environmental goodshttps://www.amfiteatrueconomic.ro/temp/Article_3107.pdfblockchainconsumer trustagri-food industryorganic food
spellingShingle Bogdan Georgescu
Cristian Bogdan Onete
Doru Alexandru Pleșea
Sandra Diana Chița
Ștefan Sava
Consumer Attitude Towards the Use of Blockchain Technology. Study on the Implementation of the “Green Deal” Strategy for Organic Foods
Amfiteatru Economic
blockchain
consumer trust
agri-food industry
organic food
title Consumer Attitude Towards the Use of Blockchain Technology. Study on the Implementation of the “Green Deal” Strategy for Organic Foods
title_full Consumer Attitude Towards the Use of Blockchain Technology. Study on the Implementation of the “Green Deal” Strategy for Organic Foods
title_fullStr Consumer Attitude Towards the Use of Blockchain Technology. Study on the Implementation of the “Green Deal” Strategy for Organic Foods
title_full_unstemmed Consumer Attitude Towards the Use of Blockchain Technology. Study on the Implementation of the “Green Deal” Strategy for Organic Foods
title_short Consumer Attitude Towards the Use of Blockchain Technology. Study on the Implementation of the “Green Deal” Strategy for Organic Foods
title_sort consumer attitude towards the use of blockchain technology study on the implementation of the green deal strategy for organic foods
topic blockchain
consumer trust
agri-food industry
organic food
url https://www.amfiteatrueconomic.ro/temp/Article_3107.pdf
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