Consumer Attitude Towards the Use of Blockchain Technology. Study on the Implementation of the “Green Deal” Strategy for Organic Foods
The European Union aims for Member States to achieve climate neutrality by 2050. To this end, the European Commission has launched a set of policy initiatives in The European Green Deal. One of the components is the Farm to Fork strategy, through which the European Union aims to increase, among o...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2022-05-01
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| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | https://www.amfiteatrueconomic.ro/temp/Article_3107.pdf |
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| Summary: | The European Union aims for Member States to achieve climate neutrality by 2050. To this
end, the European Commission has launched a set of policy initiatives in The European
Green Deal. One of the components is the Farm to Fork strategy, through which the
European Union aims to increase, among other things, to 25% of the agricultural areas with
organic production, as well as new labeling rules to promote the sustainable consumption of
food and organic food. A modern technology that can be used for food traceability is
Blockchain technology. The main objective of this paper is to study consumers’ perceptions
of the possibility of using blockchain technology in the distribution of “organic” food
products. The research was quantitative and followed the specific aspects of the blockchain
concept and its use in the distribution and tracking of food and ecological goods, “organic”.
The aim of the research was to develop a predictive model, using the basic regression
equation, to obtain a positive perception of the use of blockchain technology for food and
environmental goods |
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| ISSN: | 1582-9146 2247-9104 |