Analisis Model Kepuasan terhadap Pembelian Ulang
The objective of the research was to test the influence of brand equity, customer value and lifestyle which were mediated by consumer satisfaction toward re-purchasing of gadget products in Semarang. The respondents of the study were all consumers who have purchased Samsung gadget products. It was a...
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| Format: | Article |
| Language: | English |
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Universitas Negeri Semarang
2014-09-01
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| Series: | Jurnal Dinamika Manajemen |
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| Online Access: | https://journal.unnes.ac.id/nju/index.php/jdm/article/view/3661 |
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| author | Naili Farida |
| author_facet | Naili Farida |
| author_sort | Naili Farida |
| collection | DOAJ |
| description | The objective of the research was to test the influence of brand equity, customer value and lifestyle which were mediated by consumer satisfaction toward re-purchasing of gadget products in Semarang. The respondents of the study were all consumers who have purchased Samsung gadget products. It was a purposive sampling study with 120 respondents. The data were analyzed by Partial Least Square (PLS). The result of the study showed that there was an influence of brand equity toward satisfaction, but in the lifestyle context and customer value did not give any influence toward satisfaction. Whereas; the satisfaction gave influence toward re-purchase. It is expected that this study can increase the repurchase
through brand equity, lifestyle and customer values in the satisfaction context. |
| format | Article |
| id | doaj-art-48f93fedda75463ca369e2455d47e1bc |
| institution | OA Journals |
| issn | 2086-0668 2337-5434 |
| language | English |
| publishDate | 2014-09-01 |
| publisher | Universitas Negeri Semarang |
| record_format | Article |
| series | Jurnal Dinamika Manajemen |
| spelling | doaj-art-48f93fedda75463ca369e2455d47e1bc2025-08-20T02:17:47ZengUniversitas Negeri SemarangJurnal Dinamika Manajemen2086-06682337-54342014-09-015210.15294/jdm.v5i2.36613180Analisis Model Kepuasan terhadap Pembelian UlangNaili Farida0Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro, SemarangThe objective of the research was to test the influence of brand equity, customer value and lifestyle which were mediated by consumer satisfaction toward re-purchasing of gadget products in Semarang. The respondents of the study were all consumers who have purchased Samsung gadget products. It was a purposive sampling study with 120 respondents. The data were analyzed by Partial Least Square (PLS). The result of the study showed that there was an influence of brand equity toward satisfaction, but in the lifestyle context and customer value did not give any influence toward satisfaction. Whereas; the satisfaction gave influence toward re-purchase. It is expected that this study can increase the repurchase through brand equity, lifestyle and customer values in the satisfaction context.https://journal.unnes.ac.id/nju/index.php/jdm/article/view/3661brandequitycustomer valuelifestylesatisfactionrepurchase |
| spellingShingle | Naili Farida Analisis Model Kepuasan terhadap Pembelian Ulang Jurnal Dinamika Manajemen brandequity customer value lifestyle satisfaction repurchase |
| title | Analisis Model Kepuasan terhadap Pembelian Ulang |
| title_full | Analisis Model Kepuasan terhadap Pembelian Ulang |
| title_fullStr | Analisis Model Kepuasan terhadap Pembelian Ulang |
| title_full_unstemmed | Analisis Model Kepuasan terhadap Pembelian Ulang |
| title_short | Analisis Model Kepuasan terhadap Pembelian Ulang |
| title_sort | analisis model kepuasan terhadap pembelian ulang |
| topic | brandequity customer value lifestyle satisfaction repurchase |
| url | https://journal.unnes.ac.id/nju/index.php/jdm/article/view/3661 |
| work_keys_str_mv | AT nailifarida analisismodelkepuasanterhadappembelianulang |