The Influence of Digital Marketing and Lifestyle on Uniqlo Consumer Purchasing Decisions with Brand Image as a Mediating Variable (Study on Uniqlo Solo Paragon Consumers)

The Influence of Digital Marketing and Lifestyle on Uniqlo Consumer Purchasing Decisions with Brand Image as a Mediating Variable (Study on Uniqlo Solo Paragon Consumers)

This research aims to analyze the influence of digital marketing and lifestyle on purchasing decisions with brand image as a mediating variable. This research method is quantitative. The population used is several customers who have made purchases at Uniqlo Solo Paragon with the criteria of being a...

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Bibliographic Details
Main Authors: Elviana Wilda Nafiah, Muzakar Isa
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-12-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Digital Marketing, Lifestyle, Purchasing Decisions, Brand Image
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/6151
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