The effect of memorable tourism experience on group tourists’ satisfaction: The moderating role of visit frequency
The main purpose of this study is to examine the influence of each component of the Memorable Tourism Experience (MTE) on group tourists’ satisfaction. In addition to the direct influence, the number of destination visits is considered as a moderator in these relationships. Beach and island tourism...
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| Format: | Article |
| Language: | Vietnamese |
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TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2025-05-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
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| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/3830 |
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| _version_ | 1849685527384555520 |
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| author | Hoàng Văn Hảo |
| author_facet | Hoàng Văn Hảo |
| author_sort | Hoàng Văn Hảo |
| collection | DOAJ |
| description | The main purpose of this study is to examine the influence of each component of the Memorable Tourism Experience (MTE) on group tourists’ satisfaction. In addition to the direct influence, the number of destination visits is considered as a moderator in these relationships. Beach and island tourism is chosen as the context of the study. Data from the survey (N = 317) was analyzed using SmartPLS 4.0 software. Structural model analysis was used to analyze the direct and moderate effects in the research model. The research results showed that four components of MTE including hedonism (β = 0.136), novelty (β = 0.148), refreshment (β = 0.213) and involvement (β = 0.234) had an impact on tourists’ satisfaction; while the effects of three remaining (meaningfulness, knowledge and local culture) were not statistically significant. In addition, the visit frequency plays a moderating role in the impact of hedonism and refreshment. The results provide suggestions for destination managers and travel business managers in developing personalized tourism products based on visit frequency and MTE. |
| format | Article |
| id | doaj-art-48dafa25df9a402da4b3a8a8faa3dea4 |
| institution | DOAJ |
| issn | 2734-9306 2734-9578 |
| language | Vietnamese |
| publishDate | 2025-05-01 |
| publisher | TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH |
| record_format | Article |
| series | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| spelling | doaj-art-48dafa25df9a402da4b3a8a8faa3dea42025-08-20T03:23:07ZvieTẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINHTạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh2734-93062734-95782025-05-01206688110.46223/HCMCOUJS.econ.vi.20.6.3830.20252422The effect of memorable tourism experience on group tourists’ satisfaction: The moderating role of visit frequencyHoàng Văn Hảo0Trường Đại học Điện lực, Hà NộiThe main purpose of this study is to examine the influence of each component of the Memorable Tourism Experience (MTE) on group tourists’ satisfaction. In addition to the direct influence, the number of destination visits is considered as a moderator in these relationships. Beach and island tourism is chosen as the context of the study. Data from the survey (N = 317) was analyzed using SmartPLS 4.0 software. Structural model analysis was used to analyze the direct and moderate effects in the research model. The research results showed that four components of MTE including hedonism (β = 0.136), novelty (β = 0.148), refreshment (β = 0.213) and involvement (β = 0.234) had an impact on tourists’ satisfaction; while the effects of three remaining (meaningfulness, knowledge and local culture) were not statistically significant. In addition, the visit frequency plays a moderating role in the impact of hedonism and refreshment. The results provide suggestions for destination managers and travel business managers in developing personalized tourism products based on visit frequency and MTE.https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/3830du khách theo đoàndu lịch biển, đảosự hài lòngtrải nghiệm du lịch đáng nhớ |
| spellingShingle | Hoàng Văn Hảo The effect of memorable tourism experience on group tourists’ satisfaction: The moderating role of visit frequency Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh du khách theo đoàn du lịch biển, đảo sự hài lòng trải nghiệm du lịch đáng nhớ |
| title | The effect of memorable tourism experience on group tourists’ satisfaction: The moderating role of visit frequency |
| title_full | The effect of memorable tourism experience on group tourists’ satisfaction: The moderating role of visit frequency |
| title_fullStr | The effect of memorable tourism experience on group tourists’ satisfaction: The moderating role of visit frequency |
| title_full_unstemmed | The effect of memorable tourism experience on group tourists’ satisfaction: The moderating role of visit frequency |
| title_short | The effect of memorable tourism experience on group tourists’ satisfaction: The moderating role of visit frequency |
| title_sort | effect of memorable tourism experience on group tourists satisfaction the moderating role of visit frequency |
| topic | du khách theo đoàn du lịch biển, đảo sự hài lòng trải nghiệm du lịch đáng nhớ |
| url | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/3830 |
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