Methodology of Integration for Competitive Technical Intelligence with Blue Ocean Strategy: Application to an exotic fruit
This article presents a new methodology that integrates Competitive Technical Intelligence with Blue Ocean Strategy. We explore new business niches taking advantage of the synergy that both areas offer, developing a model based on cyclic interactions through a process developed in two stages: Unders...
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| Format: | Article |
| Language: | English |
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Halmstad University
2011-12-01
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| Series: | Journal of Intelligence Studies in Business |
| Subjects: | |
| Online Access: | https://ojs.hh.se/index.php/JISIB/article/view/12/pdf |
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| _version_ | 1850196037454528512 |
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| author | Marisela Rodríguez Salvador Manuel Alejandro Bautista Reyes |
| author_facet | Marisela Rodríguez Salvador Manuel Alejandro Bautista Reyes |
| author_sort | Marisela Rodríguez Salvador |
| collection | DOAJ |
| description | This article presents a new methodology that integrates Competitive Technical Intelligence with Blue Ocean Strategy. We explore new business niches taking advantage of the synergy that both areas offer, developing a model based on cyclic interactions through a process developed in two stages: Understanding opportunity that arise from idea formulation to decision making and strategic development. The validity of our approach (first stage) was observed in the evaluation of an exotic fruit, Anacardium Occidentale, in the South of the State of Veracruz, Mexico with the support of the university ITESM, Campus Monterrey. We identified critical factors for success, opportunities and threats. Results confirm the attractiveness of this crop. |
| format | Article |
| id | doaj-art-48c9b296a2224146bf2d355ca55e6611 |
| institution | OA Journals |
| issn | 2001-015X |
| language | English |
| publishDate | 2011-12-01 |
| publisher | Halmstad University |
| record_format | Article |
| series | Journal of Intelligence Studies in Business |
| spelling | doaj-art-48c9b296a2224146bf2d355ca55e66112025-08-20T02:13:35ZengHalmstad UniversityJournal of Intelligence Studies in Business2001-015X2011-12-01112939Methodology of Integration for Competitive Technical Intelligence with Blue Ocean Strategy: Application to an exotic fruitMarisela Rodríguez SalvadorManuel Alejandro Bautista ReyesThis article presents a new methodology that integrates Competitive Technical Intelligence with Blue Ocean Strategy. We explore new business niches taking advantage of the synergy that both areas offer, developing a model based on cyclic interactions through a process developed in two stages: Understanding opportunity that arise from idea formulation to decision making and strategic development. The validity of our approach (first stage) was observed in the evaluation of an exotic fruit, Anacardium Occidentale, in the South of the State of Veracruz, Mexico with the support of the university ITESM, Campus Monterrey. We identified critical factors for success, opportunities and threats. Results confirm the attractiveness of this crop.https://ojs.hh.se/index.php/JISIB/article/view/12/pdfCompetitive Technical IntelligenceBlue Ocean StrategyAnacardium Occidentale |
| spellingShingle | Marisela Rodríguez Salvador Manuel Alejandro Bautista Reyes Methodology of Integration for Competitive Technical Intelligence with Blue Ocean Strategy: Application to an exotic fruit Journal of Intelligence Studies in Business Competitive Technical Intelligence Blue Ocean Strategy Anacardium Occidentale |
| title | Methodology of Integration for Competitive Technical Intelligence with Blue Ocean Strategy: Application to an exotic fruit |
| title_full | Methodology of Integration for Competitive Technical Intelligence with Blue Ocean Strategy: Application to an exotic fruit |
| title_fullStr | Methodology of Integration for Competitive Technical Intelligence with Blue Ocean Strategy: Application to an exotic fruit |
| title_full_unstemmed | Methodology of Integration for Competitive Technical Intelligence with Blue Ocean Strategy: Application to an exotic fruit |
| title_short | Methodology of Integration for Competitive Technical Intelligence with Blue Ocean Strategy: Application to an exotic fruit |
| title_sort | methodology of integration for competitive technical intelligence with blue ocean strategy application to an exotic fruit |
| topic | Competitive Technical Intelligence Blue Ocean Strategy Anacardium Occidentale |
| url | https://ojs.hh.se/index.php/JISIB/article/view/12/pdf |
| work_keys_str_mv | AT mariselarodriguezsalvador methodologyofintegrationforcompetitivetechnicalintelligencewithblueoceanstrategyapplicationtoanexoticfruit AT manuelalejandrobautistareyes methodologyofintegrationforcompetitivetechnicalintelligencewithblueoceanstrategyapplicationtoanexoticfruit |