Resonant Moments in Media Events:

Live-tweeting has emerged as a popular hybrid media activity during broadcasted media events. Through second screens, users are able to engage with one another and react in real time to the broadcasted content. These reactions are dynamic: they ebb and flow throughout the media event as users respo...

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Main Authors: Josephine Lukito, Prathusha Sarma, Jordan Foley, Aman Abhishek, Erik Bucy, Larissa Doroshenko, Zhongkai Sun, Jon Pevehouse, William Sethares, Dhavan Shah
Format: Article
Language:English
Published: HOPE 2021-06-01
Series:Journal of Quantitative Description: Digital Media
Subjects:
Online Access:https://journalqd.org/article/view/2571
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author Josephine Lukito
Prathusha Sarma
Jordan Foley
Aman Abhishek
Erik Bucy
Larissa Doroshenko
Zhongkai Sun
Jon Pevehouse
William Sethares
Dhavan Shah
author_facet Josephine Lukito
Prathusha Sarma
Jordan Foley
Aman Abhishek
Erik Bucy
Larissa Doroshenko
Zhongkai Sun
Jon Pevehouse
William Sethares
Dhavan Shah
author_sort Josephine Lukito
collection DOAJ
description Live-tweeting has emerged as a popular hybrid media activity during broadcasted media events. Through second screens, users are able to engage with one another and react in real time to the broadcasted content. These reactions are dynamic: they ebb and flow throughout the media event as users respond to and converse about different memorable moments. Using the first 2016 U.S. presidential debate between Hillary Clinton and Donald Trump as a case, this paper employs a temporal method for identifying resonant moments on social media during televised events by combining time series analysis, qualitative (human-in-the-loop) evaluation, and a novel natural language processing tool to identify discursive shifts before and after resonant moments. This analysis finds key differences in social media discourse about the two candidates. Notably, Trump received substantially more coverage than Clinton throughout the debate. However, a more in-depth analysis of these candidates’ resonant moments reveals that discourse about Trump tended to be more critical compared to discourse associated with Clinton’s resonant moments.
format Article
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institution DOAJ
issn 2673-8813
language English
publishDate 2021-06-01
publisher HOPE
record_format Article
series Journal of Quantitative Description: Digital Media
spelling doaj-art-48b4f80d7d0948f7a2fd204175bfa3ec2025-08-20T03:05:01ZengHOPEJournal of Quantitative Description: Digital Media2673-88132021-06-01110.51685/jqd.2021.019Resonant Moments in Media Events:Josephine Lukito0Prathusha SarmaJordan Foley1Aman Abhishek2Erik Bucy3Larissa Doroshenko4Zhongkai Sun5Jon Pevehouse6William Sethares7Dhavan Shah8University of Texas-AustinWashington State UniversityUniversity of Wisconsin-MadisonTexas Tech UniversityNortheastern UniversityUniversity of Wisconsin-MadisonUniversity of Wisconsin-MadisonUniversity of Wisconsin-MadisonUniversity of Wisconsin-Madison Live-tweeting has emerged as a popular hybrid media activity during broadcasted media events. Through second screens, users are able to engage with one another and react in real time to the broadcasted content. These reactions are dynamic: they ebb and flow throughout the media event as users respond to and converse about different memorable moments. Using the first 2016 U.S. presidential debate between Hillary Clinton and Donald Trump as a case, this paper employs a temporal method for identifying resonant moments on social media during televised events by combining time series analysis, qualitative (human-in-the-loop) evaluation, and a novel natural language processing tool to identify discursive shifts before and after resonant moments. This analysis finds key differences in social media discourse about the two candidates. Notably, Trump received substantially more coverage than Clinton throughout the debate. However, a more in-depth analysis of these candidates’ resonant moments reveals that discourse about Trump tended to be more critical compared to discourse associated with Clinton’s resonant moments. https://journalqd.org/article/view/2571televised presidential debatesmedia eventsdiscursive shift analysisTwitter dynamicstime seriesnatural language processing
spellingShingle Josephine Lukito
Prathusha Sarma
Jordan Foley
Aman Abhishek
Erik Bucy
Larissa Doroshenko
Zhongkai Sun
Jon Pevehouse
William Sethares
Dhavan Shah
Resonant Moments in Media Events:
Journal of Quantitative Description: Digital Media
televised presidential debates
media events
discursive shift analysis
Twitter dynamics
time series
natural language processing
title Resonant Moments in Media Events:
title_full Resonant Moments in Media Events:
title_fullStr Resonant Moments in Media Events:
title_full_unstemmed Resonant Moments in Media Events:
title_short Resonant Moments in Media Events:
title_sort resonant moments in media events
topic televised presidential debates
media events
discursive shift analysis
Twitter dynamics
time series
natural language processing
url https://journalqd.org/article/view/2571
work_keys_str_mv AT josephinelukito resonantmomentsinmediaevents
AT prathushasarma resonantmomentsinmediaevents
AT jordanfoley resonantmomentsinmediaevents
AT amanabhishek resonantmomentsinmediaevents
AT erikbucy resonantmomentsinmediaevents
AT larissadoroshenko resonantmomentsinmediaevents
AT zhongkaisun resonantmomentsinmediaevents
AT jonpevehouse resonantmomentsinmediaevents
AT williamsethares resonantmomentsinmediaevents
AT dhavanshah resonantmomentsinmediaevents