Investigating the Effective Components on Customer Lifetime Value of Dairy Products in Tehran
In contemporary marketing, maintaining and enhancing customer loyalty toward a company's products or services has become a primary focus. Among the factors influencing customer loyalty is ethical marketing, a field of applied ethics related to the principles governing behavior, advertising, and...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Ferdowsi University of Mashhad
2024-12-01
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| Series: | مجله اقتصاد و توسعه کشاورزی |
| Subjects: | |
| Online Access: | https://jead.um.ac.ir/article_45861_809b9fa66a94a1a2b346c440408ce2ba.pdf |
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