Eye-Tracking Methodology and Applications in Consumer Research
Eye-tracking technology is a means of exploring the relationship between visual attention and consumer behavior. In the past, eye-tracking technology has been used to conduct research on consumer decision-making, marketing, and advertising. This 5-page fact sheet serves as an introduction to eye-tr...
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2014-09-01
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| Series: | EDIS |
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| Online Access: | https://ojs.test.flvc.org/edis/article/view/131797 |
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| _version_ | 1825204960405487616 |
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| author | Hayk Khachatryan Alicia L. Rihn |
| author_facet | Hayk Khachatryan Alicia L. Rihn |
| author_sort | Hayk Khachatryan |
| collection | DOAJ |
| description |
Eye-tracking technology is a means of exploring the relationship between visual attention and consumer behavior. In the past, eye-tracking technology has been used to conduct research on consumer decision-making, marketing, and advertising. This 5-page fact sheet serves as an introduction to eye-tracking technology and methodology. Written by Hayk Khachatryan and Alicia L. Rihn, and published by the UF Department of Food and Resource Economics, July 2014.
FE947/FE947: Eye-Tracking Methodology and Applications in Consumer Research (ufl.edu)
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| format | Article |
| id | doaj-art-485b1e2e3f394012895f9f8999b5ff40 |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2014-09-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-485b1e2e3f394012895f9f8999b5ff402025-02-07T14:04:34ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092014-09-0120147Eye-Tracking Methodology and Applications in Consumer ResearchHayk Khachatryan0Alicia L. Rihn1University of FloridaUniversity of Tennessee Eye-tracking technology is a means of exploring the relationship between visual attention and consumer behavior. In the past, eye-tracking technology has been used to conduct research on consumer decision-making, marketing, and advertising. This 5-page fact sheet serves as an introduction to eye-tracking technology and methodology. Written by Hayk Khachatryan and Alicia L. Rihn, and published by the UF Department of Food and Resource Economics, July 2014. FE947/FE947: Eye-Tracking Methodology and Applications in Consumer Research (ufl.edu) https://ojs.test.flvc.org/edis/article/view/131797FE947 |
| spellingShingle | Hayk Khachatryan Alicia L. Rihn Eye-Tracking Methodology and Applications in Consumer Research EDIS FE947 |
| title | Eye-Tracking Methodology and Applications in Consumer Research |
| title_full | Eye-Tracking Methodology and Applications in Consumer Research |
| title_fullStr | Eye-Tracking Methodology and Applications in Consumer Research |
| title_full_unstemmed | Eye-Tracking Methodology and Applications in Consumer Research |
| title_short | Eye-Tracking Methodology and Applications in Consumer Research |
| title_sort | eye tracking methodology and applications in consumer research |
| topic | FE947 |
| url | https://ojs.test.flvc.org/edis/article/view/131797 |
| work_keys_str_mv | AT haykkhachatryan eyetrackingmethodologyandapplicationsinconsumerresearch AT alicialrihn eyetrackingmethodologyandapplicationsinconsumerresearch |