APA (7th ed.) Citation

Evans, E. A., & Ballen, F. H. Eight Steps to Developing A Simple Marketing Plan. The University of Florida George A. Smathers Libraries.

Chicago Style (17th ed.) Citation

Evans, Edward A., and Fredy H. Ballen. Eight Steps to Developing A Simple Marketing Plan. The University of Florida George A. Smathers Libraries.

MLA (9th ed.) Citation

Evans, Edward A., and Fredy H. Ballen. Eight Steps to Developing A Simple Marketing Plan. The University of Florida George A. Smathers Libraries.

Warning: These citations may not always be 100% accurate.