Can anthropomorphic design in beverage packaging enhance impulse buying intention? Amazing visual and verbal cues!
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2025-01-01
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| Series: | PLoS ONE |
| Online Access: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12169521/?tool=EBI |
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| _version_ | 1849422429007380480 |
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| author | Yuyang Tian Siti Farhana Zakaria Yinghui Du Ye Qiu Zenghui Tian |
| author_facet | Yuyang Tian Siti Farhana Zakaria Yinghui Du Ye Qiu Zenghui Tian |
| author_sort | Yuyang Tian |
| collection | DOAJ |
| format | Article |
| id | doaj-art-47e1b5624c104ebab84890bf042e8de3 |
| institution | Kabale University |
| issn | 1932-6203 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLoS ONE |
| spelling | doaj-art-47e1b5624c104ebab84890bf042e8de32025-08-20T03:31:06ZengPublic Library of Science (PLoS)PLoS ONE1932-62032025-01-01206Can anthropomorphic design in beverage packaging enhance impulse buying intention? Amazing visual and verbal cues!Yuyang TianSiti Farhana ZakariaYinghui DuYe QiuZenghui Tianhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC12169521/?tool=EBI |
| spellingShingle | Yuyang Tian Siti Farhana Zakaria Yinghui Du Ye Qiu Zenghui Tian Can anthropomorphic design in beverage packaging enhance impulse buying intention? Amazing visual and verbal cues! PLoS ONE |
| title | Can anthropomorphic design in beverage packaging enhance impulse buying intention? Amazing visual and verbal cues! |
| title_full | Can anthropomorphic design in beverage packaging enhance impulse buying intention? Amazing visual and verbal cues! |
| title_fullStr | Can anthropomorphic design in beverage packaging enhance impulse buying intention? Amazing visual and verbal cues! |
| title_full_unstemmed | Can anthropomorphic design in beverage packaging enhance impulse buying intention? Amazing visual and verbal cues! |
| title_short | Can anthropomorphic design in beverage packaging enhance impulse buying intention? Amazing visual and verbal cues! |
| title_sort | can anthropomorphic design in beverage packaging enhance impulse buying intention amazing visual and verbal cues |
| url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12169521/?tool=EBI |
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