The role of internal marketing in improving service quality: a case study of the Algerian Foreign Bank
This study aims to determine the impact of internal marketing on both job performance and job satisfaction of employees at the level of Algerian banks, as well as the role played by internal marketing in order to improve the quality of banking service provided to customers, and therefore we conducte...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Zaporizhzhia National University
2024-10-01
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| Series: | Менеджмент та підприємництво: тренди розвитку |
| Subjects: | |
| Online Access: | https://management-journal.org.ua/index.php/journal/article/view/529/284 |
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