Persuasive Rhetoric in Health Tourism Websites: Effective Verbal Strategies for Customer Engagement
In the competitive field of tourism marketing, verbal strategies play a crucial role in promoting products and services, particularly in specialized areas like health tourism. To effectively engage and persuade potential tourists, marketers employ specific linguistic techniques that shape positive i...
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Main Author: | Ganna Zakharova Garcia |
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Format: | Article |
Language: | English |
Published: |
Vasyl Stefanyk Precarpathian National University
2024-12-01
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Series: | Journal of Vasyl Stefanyk Precarpathian National University |
Subjects: | |
Online Access: | https://journals.pnu.edu.ua/index.php/jpnu/article/view/8633 |
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