Determinants of Attitude and Intention to Use Virtual Credit Cards in Indonesia
Virtual credit cards represent a promising cross-border payment alternative in Indonesia, offering lower costs compared to traditional wire transfers. However, a critical issue remains: ensuring security to protect customers from risks, which is essential for building trust and preventing potential...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Qubahan
2025-03-01
|
| Series: | Qubahan Academic Journal |
| Online Access: | https://journal.qubahan.com/index.php/qaj/article/view/1103 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850044930664169472 |
|---|---|
| author | Budi Hartono Suci Nasehati Sunaningsih Mumpuni Wahyudiarti Sitoresmi |
| author_facet | Budi Hartono Suci Nasehati Sunaningsih Mumpuni Wahyudiarti Sitoresmi |
| author_sort | Budi Hartono |
| collection | DOAJ |
| description |
Virtual credit cards represent a promising cross-border payment alternative in Indonesia, offering lower costs compared to traditional wire transfers. However, a critical issue remains: ensuring security to protect customers from risks, which is essential for building trust and preventing potential losses. This research aims to examine the effects of key determinants—security, privacy, and reputation of virtual credit card providers—on customer attitudes and intentions. A sample of 126 respondents was surveyed using a 7-point Likert scale questionnaire distributed via social media. Data analysis was conducted using path analysis, revealing that all variables significantly influence trust and perceived risk, with t-statistics below 0.05 and 0.01. The findings indicate that enhanced security, robust privacy protections, and a strong reputation positively affect customer trust while reducing perceived risk. Furthermore, trust and perceived risk significantly impact customer attitudes and intentions towards using virtual credit cards, with positive attitudes leading to a higher likelihood of adoption. This research contributes new evidence supporting the viability of virtual credit cards as a cross-border payment solution in Indonesia. It suggests that banks, as providers of virtual credit card services, should focus on improving security systems, privacy measures, and reputation management to foster customer trust. Limitations of the study include reliance on social media for respondent recruitment and a relatively small sample size. Future research should aim to include a larger and more diverse sample, as well as incorporate insights from banks' internal management to enhance the evaluation of security and privacy measures.
|
| format | Article |
| id | doaj-art-47c285dcae5d44958dc863e38a89deed |
| institution | DOAJ |
| issn | 2709-8206 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | Qubahan |
| record_format | Article |
| series | Qubahan Academic Journal |
| spelling | doaj-art-47c285dcae5d44958dc863e38a89deed2025-08-20T02:54:49ZengQubahanQubahan Academic Journal2709-82062025-03-015110.48161/qaj.v5n1a1103Determinants of Attitude and Intention to Use Virtual Credit Cards in Indonesia Budi Hartono0Suci Nasehati Sunaningsih1Mumpuni Wahyudiarti Sitoresmi21 Management Department, Universitas Tidar, Magelang City, Number 39 Kapten Suparman Street, Potrobangsan, North Magelang District, Central Java 56116, Indonesia;2 Accounting Department, Universitas Tidar, Magelang City, Number 39 Kapten Suparman Street, Potrobangsan, North Magelang District, Central Java 56116, Indonesia.2 Accounting Department, Universitas Tidar, Magelang City, Number 39 Kapten Suparman Street, Potrobangsan, North Magelang District, Central Java 56116, Indonesia. Virtual credit cards represent a promising cross-border payment alternative in Indonesia, offering lower costs compared to traditional wire transfers. However, a critical issue remains: ensuring security to protect customers from risks, which is essential for building trust and preventing potential losses. This research aims to examine the effects of key determinants—security, privacy, and reputation of virtual credit card providers—on customer attitudes and intentions. A sample of 126 respondents was surveyed using a 7-point Likert scale questionnaire distributed via social media. Data analysis was conducted using path analysis, revealing that all variables significantly influence trust and perceived risk, with t-statistics below 0.05 and 0.01. The findings indicate that enhanced security, robust privacy protections, and a strong reputation positively affect customer trust while reducing perceived risk. Furthermore, trust and perceived risk significantly impact customer attitudes and intentions towards using virtual credit cards, with positive attitudes leading to a higher likelihood of adoption. This research contributes new evidence supporting the viability of virtual credit cards as a cross-border payment solution in Indonesia. It suggests that banks, as providers of virtual credit card services, should focus on improving security systems, privacy measures, and reputation management to foster customer trust. Limitations of the study include reliance on social media for respondent recruitment and a relatively small sample size. Future research should aim to include a larger and more diverse sample, as well as incorporate insights from banks' internal management to enhance the evaluation of security and privacy measures. https://journal.qubahan.com/index.php/qaj/article/view/1103 |
| spellingShingle | Budi Hartono Suci Nasehati Sunaningsih Mumpuni Wahyudiarti Sitoresmi Determinants of Attitude and Intention to Use Virtual Credit Cards in Indonesia Qubahan Academic Journal |
| title | Determinants of Attitude and Intention to Use Virtual Credit Cards in Indonesia |
| title_full | Determinants of Attitude and Intention to Use Virtual Credit Cards in Indonesia |
| title_fullStr | Determinants of Attitude and Intention to Use Virtual Credit Cards in Indonesia |
| title_full_unstemmed | Determinants of Attitude and Intention to Use Virtual Credit Cards in Indonesia |
| title_short | Determinants of Attitude and Intention to Use Virtual Credit Cards in Indonesia |
| title_sort | determinants of attitude and intention to use virtual credit cards in indonesia |
| url | https://journal.qubahan.com/index.php/qaj/article/view/1103 |
| work_keys_str_mv | AT budihartono determinantsofattitudeandintentiontousevirtualcreditcardsinindonesia AT sucinasehatisunaningsih determinantsofattitudeandintentiontousevirtualcreditcardsinindonesia AT mumpuniwahyudiartisitoresmi determinantsofattitudeandintentiontousevirtualcreditcardsinindonesia |