Time-Dependent Changes In Viewing Behavior On Similarly Structured Web Pages
This article focuses on the impact of observation time and web page structure on viewing behavior. 63 subjects observed similarly structured pages of a popular commercial internet shop. Eye movements were recorded and analyzed regarding several saccade parameters, the individual fixation distributio...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2011-11-01
|
| Series: | Journal of Eye Movement Research |
| Subjects: | |
| Online Access: | https://bop.unibe.ch/JEMR/article/view/2320 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849324686326890496 |
|---|---|
| author | Kai Kaspar Frank Ollermann Kai-Christoph Hamborg |
| author_facet | Kai Kaspar Frank Ollermann Kai-Christoph Hamborg |
| author_sort | Kai Kaspar |
| collection | DOAJ |
| description | This article focuses on the impact of observation time and web page structure on viewing behavior. 63 subjects observed similarly structured pages of a popular commercial internet shop. Eye movements were recorded and analyzed regarding several saccade parameters, the individual fixation distribution by means of a progressive entropy approach, and the within- as well as between-subject congruency of fixation distributions. Our results show that viewing behavior significantly changed while subjects observed individual web pages. In contrast, we only found little evidence for a change in eye movements across web pages and hence for an attention-related schema building. In this context, we also provide an example of the impact of web page elements’ position on fixation probability. |
| format | Article |
| id | doaj-art-47a9ebb877264ee7be9bf3bcab2459e7 |
| institution | Kabale University |
| issn | 1995-8692 |
| language | English |
| publishDate | 2011-11-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journal of Eye Movement Research |
| spelling | doaj-art-47a9ebb877264ee7be9bf3bcab2459e72025-08-20T03:48:37ZengMDPI AGJournal of Eye Movement Research1995-86922011-11-014210.16910/jemr.4.2.4Time-Dependent Changes In Viewing Behavior On Similarly Structured Web PagesKai Kaspar0Frank Ollermann1Kai-Christoph Hamborg2University of OsnabrückUniversity of OsnabrückUniversity of OsnabrückThis article focuses on the impact of observation time and web page structure on viewing behavior. 63 subjects observed similarly structured pages of a popular commercial internet shop. Eye movements were recorded and analyzed regarding several saccade parameters, the individual fixation distribution by means of a progressive entropy approach, and the within- as well as between-subject congruency of fixation distributions. Our results show that viewing behavior significantly changed while subjects observed individual web pages. In contrast, we only found little evidence for a change in eye movements across web pages and hence for an attention-related schema building. In this context, we also provide an example of the impact of web page elements’ position on fixation probability.https://bop.unibe.ch/JEMR/article/view/2320eye-trackingweb pagesschema buildingviewing behaviortime-effects |
| spellingShingle | Kai Kaspar Frank Ollermann Kai-Christoph Hamborg Time-Dependent Changes In Viewing Behavior On Similarly Structured Web Pages Journal of Eye Movement Research eye-tracking web pages schema building viewing behavior time-effects |
| title | Time-Dependent Changes In Viewing Behavior On Similarly Structured Web Pages |
| title_full | Time-Dependent Changes In Viewing Behavior On Similarly Structured Web Pages |
| title_fullStr | Time-Dependent Changes In Viewing Behavior On Similarly Structured Web Pages |
| title_full_unstemmed | Time-Dependent Changes In Viewing Behavior On Similarly Structured Web Pages |
| title_short | Time-Dependent Changes In Viewing Behavior On Similarly Structured Web Pages |
| title_sort | time dependent changes in viewing behavior on similarly structured web pages |
| topic | eye-tracking web pages schema building viewing behavior time-effects |
| url | https://bop.unibe.ch/JEMR/article/view/2320 |
| work_keys_str_mv | AT kaikaspar timedependentchangesinviewingbehavioronsimilarlystructuredwebpages AT frankollermann timedependentchangesinviewingbehavioronsimilarlystructuredwebpages AT kaichristophhamborg timedependentchangesinviewingbehavioronsimilarlystructuredwebpages |