Tourism and the demonstration effect: Empirical evidence

The demonstration effect has become a well-established concept in the literature on tourism. It has been commonly reported as a consequence of tourism, focusing on the emulation of tourists’ consumption patterns. However, there is very limited empirical evidence specifically focused on how touri...

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Main Authors: J. Carlos Monterrubio, M. Marivel Mendoza-Ontiveros
Format: Article
Language:English
Published: University of Algarve, ESGHT/CINTURS 2014-01-01
Series:Tourism & Management Studies
Subjects:
Online Access:https://tmstudies.net/index.php/ectms/article/view/653/1166
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author J. Carlos Monterrubio
M. Marivel Mendoza-Ontiveros
author_facet J. Carlos Monterrubio
M. Marivel Mendoza-Ontiveros
author_sort J. Carlos Monterrubio
collection DOAJ
description The demonstration effect has become a well-established concept in the literature on tourism. It has been commonly reported as a consequence of tourism, focusing on the emulation of tourists’ consumption patterns. However, there is very limited empirical evidence specifically focused on how tourist behaviour is actually or potentially emulated by locals. This study aims to fill this gap by presenting the findings of a research project looking at how women in a tourism destination in Mexico have adopted tourists’ behavioural patterns either entirely or partially. Based on in-depth interviews and focus groups, this study reveals that tourist behaviours, attitudes, and certain ways of thinking can be and have been actually adopted by local women. Nevertheless, it also shows that local social groups do not copy tourist behaviour blindly; instead, residents are also critical in demonstration effect processes. They observe, analyse, compare, evaluate and decide on what and how tourists’ specific behaviours are adopted.
format Article
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publishDate 2014-01-01
publisher University of Algarve, ESGHT/CINTURS
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series Tourism & Management Studies
spelling doaj-art-479d2390d72a4850a6b584d04494483b2025-02-02T03:44:21ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84582014-01-0110197103Tourism and the demonstration effect: Empirical evidenceJ. Carlos Monterrubio0M. Marivel Mendoza-Ontiveros1Autonomous University of the State of Mexico, Centro Universitario UAEM Texcoco, Av. Jardín Zumpango, S/N, Fracc. El Tejocote, 56259, Texcoco, MéxicoAutonomous University of the State of Mexico, Centro Universitario UAEM Texcoco, 56259, Texcoco, MéxicoThe demonstration effect has become a well-established concept in the literature on tourism. It has been commonly reported as a consequence of tourism, focusing on the emulation of tourists’ consumption patterns. However, there is very limited empirical evidence specifically focused on how tourist behaviour is actually or potentially emulated by locals. This study aims to fill this gap by presenting the findings of a research project looking at how women in a tourism destination in Mexico have adopted tourists’ behavioural patterns either entirely or partially. Based on in-depth interviews and focus groups, this study reveals that tourist behaviours, attitudes, and certain ways of thinking can be and have been actually adopted by local women. Nevertheless, it also shows that local social groups do not copy tourist behaviour blindly; instead, residents are also critical in demonstration effect processes. They observe, analyse, compare, evaluate and decide on what and how tourists’ specific behaviours are adopted.https://tmstudies.net/index.php/ectms/article/view/653/1166demonstration effecttourismwomensociocultural changemexico
spellingShingle J. Carlos Monterrubio
M. Marivel Mendoza-Ontiveros
Tourism and the demonstration effect: Empirical evidence
Tourism & Management Studies
demonstration effect
tourism
women
sociocultural change
mexico
title Tourism and the demonstration effect: Empirical evidence
title_full Tourism and the demonstration effect: Empirical evidence
title_fullStr Tourism and the demonstration effect: Empirical evidence
title_full_unstemmed Tourism and the demonstration effect: Empirical evidence
title_short Tourism and the demonstration effect: Empirical evidence
title_sort tourism and the demonstration effect empirical evidence
topic demonstration effect
tourism
women
sociocultural change
mexico
url https://tmstudies.net/index.php/ectms/article/view/653/1166
work_keys_str_mv AT jcarlosmonterrubio tourismandthedemonstrationeffectempiricalevidence
AT mmarivelmendozaontiveros tourismandthedemonstrationeffectempiricalevidence