Impact of artificial intelligence on branding: a bibliometric review and future research directions
Abstract The rapid development of Artificial Intelligence (AI) is significantly transforming the branding strategies of organisations, attracting considerable attention from scholars and practitioners worldwide. This study aims to explore the volume and growth trajectory, geographic contributions, i...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-02-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-04488-6 |
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