CONTENT VALIDITY OF RESEARCH INSTRUMENTS: ASSESSING DOMESTIC ECOTOURISM IN PROTECTED AREAS

The assessment of content validity is a critical and complex step in the instrument development process, frequently used to measure complex constructs in social science research. Nevertheless, there is scarce documentation in the field of tourism and hospitality on how content validity should be an...

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Bibliographic Details
Main Authors: Mohammad Ridhwan Nordin, Salamiah A. Jamal, Nor Asmalina Mohd Anuar
Format: Article
Language:English
Published: University of Huelva 2022-09-01
Series:Enlightening Tourism: A Pathmaking Journal
Subjects:
Online Access:https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/7123
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