Improving Behavioral Outcomes in Extension Using the Tools of Community-Based Social Marketing (CBSM)
There is increasing evidence that, with the right approach, people can be encouraged to change. From recycling, composting, and picking up pet waste to saving water, the public is adopting new behaviors and giving up old ones. The tools to do this can be found in Community Based Social Marketing (C...
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2013-11-01
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| Series: | EDIS |
| Online Access: | https://journals.flvc.org/edis/article/view/125903 |
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| _version_ | 1823868186118848512 |
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| author | Paul Monaghan Martha Monroe |
| author_facet | Paul Monaghan Martha Monroe |
| author_sort | Paul Monaghan |
| collection | DOAJ |
| description |
There is increasing evidence that, with the right approach, people can be encouraged to change. From recycling, composting, and picking up pet waste to saving water, the public is adopting new behaviors and giving up old ones. The tools to do this can be found in Community Based Social Marketing (CBSM). This 6-page fact sheet was written by Paul Monaghan and Martha Monroe, and published by the UF Department of Agricultural Education and Communication, September 2013.
http://edis.ifas.ufl.edu/wc149
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| format | Article |
| id | doaj-art-46e3133941634ee1bc5b21af57e7f00e |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2013-11-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-46e3133941634ee1bc5b21af57e7f00e2025-02-08T06:02:19ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092013-11-01201310Improving Behavioral Outcomes in Extension Using the Tools of Community-Based Social Marketing (CBSM)Paul Monaghan0Martha Monroe1University of FloridaUniversity of Florida There is increasing evidence that, with the right approach, people can be encouraged to change. From recycling, composting, and picking up pet waste to saving water, the public is adopting new behaviors and giving up old ones. The tools to do this can be found in Community Based Social Marketing (CBSM). This 6-page fact sheet was written by Paul Monaghan and Martha Monroe, and published by the UF Department of Agricultural Education and Communication, September 2013. http://edis.ifas.ufl.edu/wc149 https://journals.flvc.org/edis/article/view/125903 |
| spellingShingle | Paul Monaghan Martha Monroe Improving Behavioral Outcomes in Extension Using the Tools of Community-Based Social Marketing (CBSM) EDIS |
| title | Improving Behavioral Outcomes in Extension Using the Tools of Community-Based Social Marketing (CBSM) |
| title_full | Improving Behavioral Outcomes in Extension Using the Tools of Community-Based Social Marketing (CBSM) |
| title_fullStr | Improving Behavioral Outcomes in Extension Using the Tools of Community-Based Social Marketing (CBSM) |
| title_full_unstemmed | Improving Behavioral Outcomes in Extension Using the Tools of Community-Based Social Marketing (CBSM) |
| title_short | Improving Behavioral Outcomes in Extension Using the Tools of Community-Based Social Marketing (CBSM) |
| title_sort | improving behavioral outcomes in extension using the tools of community based social marketing cbsm |
| url | https://journals.flvc.org/edis/article/view/125903 |
| work_keys_str_mv | AT paulmonaghan improvingbehavioraloutcomesinextensionusingthetoolsofcommunitybasedsocialmarketingcbsm AT marthamonroe improvingbehavioraloutcomesinextensionusingthetoolsofcommunitybasedsocialmarketingcbsm |