Smoke Styling in Contemporary Make-up Advertising

Tobacco use represents a significant threat to public health. The Framework Convention on Tobacco Control (FCTC) specifically addresses controlling tobacco advertising. However, what about when non-tobacco products mimic cigarettes and cigars? This letter explores what is termed smoke styling in co...

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Main Authors: Daisy Houghton, Jennifer Moran Stritch, Frank Houghton
Format: Article
Language:English
Published: Milano University Press 2025-05-01
Series:Epidemiology, Biostatistics and Public Health
Subjects:
Online Access:https://riviste.unimi.it/index.php/ebph/article/view/28741
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author Daisy Houghton
Jennifer Moran Stritch
Frank Houghton
author_facet Daisy Houghton
Jennifer Moran Stritch
Frank Houghton
author_sort Daisy Houghton
collection DOAJ
description Tobacco use represents a significant threat to public health. The Framework Convention on Tobacco Control (FCTC) specifically addresses controlling tobacco advertising. However, what about when non-tobacco products mimic cigarettes and cigars? This letter explores what is termed smoke styling in contemporary cosmetics advertising. Such advertising may serve to reflect, reinforce, and reproduce smoking behaviour through associating smoking with youth, beauty, glamour, and sexual attraction.
format Article
id doaj-art-46d85c2e72d54432be3385cf78ca115a
institution OA Journals
issn 2282-0930
language English
publishDate 2025-05-01
publisher Milano University Press
record_format Article
series Epidemiology, Biostatistics and Public Health
spelling doaj-art-46d85c2e72d54432be3385cf78ca115a2025-08-20T02:26:06ZengMilano University PressEpidemiology, Biostatistics and Public Health2282-09302025-05-0120110.54103/2282-0930/28741Smoke Styling in Contemporary Make-up AdvertisingDaisy Houghton0Jennifer Moran Stritch1https://orcid.org/0000-0003-1523-0709Frank Houghton2https://orcid.org/0000-0002-7599-5255University of LimerickTechnological University of the Shannon: Midlands MidwestTechnological University of the Shannon: Midlands Midwest Tobacco use represents a significant threat to public health. The Framework Convention on Tobacco Control (FCTC) specifically addresses controlling tobacco advertising. However, what about when non-tobacco products mimic cigarettes and cigars? This letter explores what is termed smoke styling in contemporary cosmetics advertising. Such advertising may serve to reflect, reinforce, and reproduce smoking behaviour through associating smoking with youth, beauty, glamour, and sexual attraction. https://riviste.unimi.it/index.php/ebph/article/view/28741Tobacco controlpublic healthsmokingadvertising
spellingShingle Daisy Houghton
Jennifer Moran Stritch
Frank Houghton
Smoke Styling in Contemporary Make-up Advertising
Epidemiology, Biostatistics and Public Health
Tobacco control
public health
smoking
advertising
title Smoke Styling in Contemporary Make-up Advertising
title_full Smoke Styling in Contemporary Make-up Advertising
title_fullStr Smoke Styling in Contemporary Make-up Advertising
title_full_unstemmed Smoke Styling in Contemporary Make-up Advertising
title_short Smoke Styling in Contemporary Make-up Advertising
title_sort smoke styling in contemporary make up advertising
topic Tobacco control
public health
smoking
advertising
url https://riviste.unimi.it/index.php/ebph/article/view/28741
work_keys_str_mv AT daisyhoughton smokestylingincontemporarymakeupadvertising
AT jennifermoranstritch smokestylingincontemporarymakeupadvertising
AT frankhoughton smokestylingincontemporarymakeupadvertising