Smoke Styling in Contemporary Make-up Advertising

Tobacco use represents a significant threat to public health. The Framework Convention on Tobacco Control (FCTC) specifically addresses controlling tobacco advertising. However, what about when non-tobacco products mimic cigarettes and cigars? This letter explores what is termed smoke styling in co...

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Bibliographic Details
Main Authors: Daisy Houghton, Jennifer Moran Stritch, Frank Houghton
Format: Article
Language:English
Published: Milano University Press 2025-05-01
Series:Epidemiology, Biostatistics and Public Health
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Online Access:https://riviste.unimi.it/index.php/ebph/article/view/28741
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Summary:Tobacco use represents a significant threat to public health. The Framework Convention on Tobacco Control (FCTC) specifically addresses controlling tobacco advertising. However, what about when non-tobacco products mimic cigarettes and cigars? This letter explores what is termed smoke styling in contemporary cosmetics advertising. Such advertising may serve to reflect, reinforce, and reproduce smoking behaviour through associating smoking with youth, beauty, glamour, and sexual attraction.
ISSN:2282-0930