THE FARMER SOCIO-ECONOMIC PROFILE AND MARKETING CHANNEL OF BALI-CALF AT BALI PROVINCE

marketing channel of Bali-cattle has not yet identified and its uncertainty often affected by the socioeconomic profile of the farmer. Several socioeconomic motives such as the need to hold great traditional ceremonies called Ngodalin, marry off their child, build a house, and many others motives th...

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Main Authors: Ni Made Ayu Gemuh Rasa ASTITI, Ni Ketut Sri RUKMINI, I Gusti Ayu Dewi Seri REJEKI, Roostita L. BALIA
Format: Article
Language:English
Published: University of Agricultural Sciences and Veterinary Medicine, Bucharest 2019-01-01
Series:Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
Online Access:https://managementjournal.usamv.ro/pdf/vol.19_1/Art5.pdf
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author Ni Made Ayu Gemuh Rasa ASTITI
Ni Ketut Sri RUKMINI
I Gusti Ayu Dewi Seri REJEKI
Roostita L. BALIA
author_facet Ni Made Ayu Gemuh Rasa ASTITI
Ni Ketut Sri RUKMINI
I Gusti Ayu Dewi Seri REJEKI
Roostita L. BALIA
author_sort Ni Made Ayu Gemuh Rasa ASTITI
collection DOAJ
description marketing channel of Bali-cattle has not yet identified and its uncertainty often affected by the socioeconomic profile of the farmer. Several socioeconomic motives such as the need to hold great traditional ceremonies called Ngodalin, marry off their child, build a house, and many others motives that encourage the farmer to sell their Bali-calf to the middleman called Belantik even with an inappropriate price. The study aimed to determine the socioeconomic profile of the farmer and marketing channel of Bali-calf at Bali Province. The research done with the exploratory methods with explanatory research design through survey and the data analysed with quantitative and qualitative approach. The marketing channel of Bali-calf identified at Badung and Buleleng District which chosen by purposive sampling based on the highest Bali-cattle population. The structured questioner used as an interview guideline to help obtain the answer from the respondent, which also equipped with an opened question. The results showed that 90% of respondents are in the productive age, only 6.67% respondents has main job as livestock farmer with average farming experience of 22.18 years. The cattle ownership average is 4.5 cattle/farmer with the motives of livestock farming for savings (48.88%) 48% and the motives for Bali-calf sales is a need for education fee (54%) with traditional ceremonies as the second reason (16.67%). The motives drive vary marketing channel that 73% dominated by direct selling from the farmer to the middleman (Belantik) then the middleman sold the Bali-calf at the animal market the it goes to the slaughterhouse.
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publishDate 2019-01-01
publisher University of Agricultural Sciences and Veterinary Medicine, Bucharest
record_format Article
series Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
spelling doaj-art-46933c62bf3e4891bb40e6b86611dc862025-08-20T03:45:35ZengUniversity of Agricultural Sciences and Veterinary Medicine, BucharestScientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development2284-79952285-39522019-01-0119147522039THE FARMER SOCIO-ECONOMIC PROFILE AND MARKETING CHANNEL OF BALI-CALF AT BALI PROVINCENi Made Ayu Gemuh Rasa ASTITINi Ketut Sri RUKMINII Gusti Ayu Dewi Seri REJEKIRoostita L. BALIAmarketing channel of Bali-cattle has not yet identified and its uncertainty often affected by the socioeconomic profile of the farmer. Several socioeconomic motives such as the need to hold great traditional ceremonies called Ngodalin, marry off their child, build a house, and many others motives that encourage the farmer to sell their Bali-calf to the middleman called Belantik even with an inappropriate price. The study aimed to determine the socioeconomic profile of the farmer and marketing channel of Bali-calf at Bali Province. The research done with the exploratory methods with explanatory research design through survey and the data analysed with quantitative and qualitative approach. The marketing channel of Bali-calf identified at Badung and Buleleng District which chosen by purposive sampling based on the highest Bali-cattle population. The structured questioner used as an interview guideline to help obtain the answer from the respondent, which also equipped with an opened question. The results showed that 90% of respondents are in the productive age, only 6.67% respondents has main job as livestock farmer with average farming experience of 22.18 years. The cattle ownership average is 4.5 cattle/farmer with the motives of livestock farming for savings (48.88%) 48% and the motives for Bali-calf sales is a need for education fee (54%) with traditional ceremonies as the second reason (16.67%). The motives drive vary marketing channel that 73% dominated by direct selling from the farmer to the middleman (Belantik) then the middleman sold the Bali-calf at the animal market the it goes to the slaughterhouse.https://managementjournal.usamv.ro/pdf/vol.19_1/Art5.pdf
spellingShingle Ni Made Ayu Gemuh Rasa ASTITI
Ni Ketut Sri RUKMINI
I Gusti Ayu Dewi Seri REJEKI
Roostita L. BALIA
THE FARMER SOCIO-ECONOMIC PROFILE AND MARKETING CHANNEL OF BALI-CALF AT BALI PROVINCE
Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
title THE FARMER SOCIO-ECONOMIC PROFILE AND MARKETING CHANNEL OF BALI-CALF AT BALI PROVINCE
title_full THE FARMER SOCIO-ECONOMIC PROFILE AND MARKETING CHANNEL OF BALI-CALF AT BALI PROVINCE
title_fullStr THE FARMER SOCIO-ECONOMIC PROFILE AND MARKETING CHANNEL OF BALI-CALF AT BALI PROVINCE
title_full_unstemmed THE FARMER SOCIO-ECONOMIC PROFILE AND MARKETING CHANNEL OF BALI-CALF AT BALI PROVINCE
title_short THE FARMER SOCIO-ECONOMIC PROFILE AND MARKETING CHANNEL OF BALI-CALF AT BALI PROVINCE
title_sort farmer socio economic profile and marketing channel of bali calf at bali province
url https://managementjournal.usamv.ro/pdf/vol.19_1/Art5.pdf
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