EVALUATING AND UNDERSTANDING THE TOURIST EXPERIENCE: AN EMPIRICAL STUDY IN JAMMU AND KASHMIR
The aim of the present study is to identify and understand the tourist experience construct, and how it differs by their age, sex, income level, education and to suggest and recommend the strategies to develop the Jammu and Kashmir as a tourist destination and enhance its brand image. The study was...
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| Format: | Article |
| Language: | English |
| Published: |
University of Huelva
2014-06-01
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| Series: | Enlightening Tourism: A Pathmaking Journal |
| Subjects: | |
| Online Access: | https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/2426 |
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