On Modelling and Investigating User Acceptance of Highly Automated Passenger Vehicles

Highly automated passenger vehicles hold great potential to alleviate traffic congestion, enhance road safety, and revolutionize the travel journey. However, while much attention has been given to the technical aspects of this technology, the investigation of public acceptance remains crucial for su...

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Main Authors: Ilias E. Panagiotopoulos, George J. Dimitrakopoulos, Gabriele Keraite
Format: Article
Language:English
Published: IEEE 2024-01-01
Series:IEEE Open Journal of Intelligent Transportation Systems
Subjects:
Online Access:https://ieeexplore.ieee.org/document/10373556/
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author Ilias E. Panagiotopoulos
George J. Dimitrakopoulos
Gabriele Keraite
author_facet Ilias E. Panagiotopoulos
George J. Dimitrakopoulos
Gabriele Keraite
author_sort Ilias E. Panagiotopoulos
collection DOAJ
description Highly automated passenger vehicles hold great potential to alleviate traffic congestion, enhance road safety, and revolutionize the travel journey. However, while much attention has been given to the technical aspects of this technology, the investigation of public acceptance remains crucial for successful implementation in the global market. To address this gap, this paper introduces innovative research that explores the predictors influencing consumers’ intention to adopt highly automated passenger vehicles. Through an online questionnaire-based survey conducted among European adults, we extend the Unified Theory of Acceptance and Use of Technology (UTAUT) framework to incorporate three additional constructs: perceived reliability/trust, perceived financial cost, and perceived driving enjoyment. The key findings of this study underscore the significance of driving enjoyment, financial cost, social influences, and reliability/trust as influential predictors of consumers’ intention to adopt highly automated passenger vehicles. By considering these factors, automotive stakeholders can gain valuable insights to develop effective strategies and approaches for the successful implementation of highly automated passenger vehicles in the near future. Last, its innovations pave the way for a transformative shift in transportation, enabling the realization of safer, more efficient, and enjoyable travel experiences for individuals and society as a whole.
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spelling doaj-art-467af4f605d04987abbb9282856bbd382025-01-24T00:02:46ZengIEEEIEEE Open Journal of Intelligent Transportation Systems2687-78132024-01-015708410.1109/OJITS.2023.334647710373556On Modelling and Investigating User Acceptance of Highly Automated Passenger VehiclesIlias E. Panagiotopoulos0https://orcid.org/0000-0003-4366-6470George J. Dimitrakopoulos1https://orcid.org/0000-0002-7424-8557Gabriele Keraite2Department of Informatics and Telematics, Harokopio University, Athens, GreeceDepartment of Informatics and Telematics, Harokopio University, Athens, GreeceResearch and Innovation, Metis Baltic, Avižieniai, LithuaniaHighly automated passenger vehicles hold great potential to alleviate traffic congestion, enhance road safety, and revolutionize the travel journey. However, while much attention has been given to the technical aspects of this technology, the investigation of public acceptance remains crucial for successful implementation in the global market. To address this gap, this paper introduces innovative research that explores the predictors influencing consumers’ intention to adopt highly automated passenger vehicles. Through an online questionnaire-based survey conducted among European adults, we extend the Unified Theory of Acceptance and Use of Technology (UTAUT) framework to incorporate three additional constructs: perceived reliability/trust, perceived financial cost, and perceived driving enjoyment. The key findings of this study underscore the significance of driving enjoyment, financial cost, social influences, and reliability/trust as influential predictors of consumers’ intention to adopt highly automated passenger vehicles. By considering these factors, automotive stakeholders can gain valuable insights to develop effective strategies and approaches for the successful implementation of highly automated passenger vehicles in the near future. Last, its innovations pave the way for a transformative shift in transportation, enabling the realization of safer, more efficient, and enjoyable travel experiences for individuals and society as a whole.https://ieeexplore.ieee.org/document/10373556/vehicleshuman-computer interactionperceived driving enjoymentperceived financial costtechnology acceptance modellingtrust
spellingShingle Ilias E. Panagiotopoulos
George J. Dimitrakopoulos
Gabriele Keraite
On Modelling and Investigating User Acceptance of Highly Automated Passenger Vehicles
IEEE Open Journal of Intelligent Transportation Systems
vehicles
human-computer interaction
perceived driving enjoyment
perceived financial cost
technology acceptance modelling
trust
title On Modelling and Investigating User Acceptance of Highly Automated Passenger Vehicles
title_full On Modelling and Investigating User Acceptance of Highly Automated Passenger Vehicles
title_fullStr On Modelling and Investigating User Acceptance of Highly Automated Passenger Vehicles
title_full_unstemmed On Modelling and Investigating User Acceptance of Highly Automated Passenger Vehicles
title_short On Modelling and Investigating User Acceptance of Highly Automated Passenger Vehicles
title_sort on modelling and investigating user acceptance of highly automated passenger vehicles
topic vehicles
human-computer interaction
perceived driving enjoyment
perceived financial cost
technology acceptance modelling
trust
url https://ieeexplore.ieee.org/document/10373556/
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AT gabrielekeraite onmodellingandinvestigatinguseracceptanceofhighlyautomatedpassengervehicles