DEVELOPMENT OF SUSTAINABLE ECOTOURISM IN KARANGREJO VILLAGE, KEDIRI USING A BUSINESS MODEL CANVAS WITH INNOVATION STRATEGY AND DIVERSIFICATION OF TOURISM SERVICES

DEVELOPMENT OF SUSTAINABLE ECOTOURISM IN KARANGREJO VILLAGE, KEDIRI USING A BUSINESS MODEL CANVAS WITH INNOVATION STRATEGY AND DIVERSIFICATION OF TOURISM SERVICES

This Community Service activity is a consultation and assistance activity in reviewing the development of business strategics for Sumber Bagindowati Village-Owned Enterprises (BUM Desa) in Karangrejo Village, Kediri Regency, East Java. Sumber Bagindowati is a natural tourism destination that is bein...

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Bibliographic Details
Main Authors: Moh. Saiful Hakiki, Riyan Sisiawan Putra, Teguh Herlambang, Firman Yudianto, Mukhtar Adinugroho
Format: Article
Language:English
Published: Universitas Airlangga 2024-12-01
Series:Jurnal Layanan Masyarakat (Journal of Public Services)
Subjects:
blue ocean strategy
bum desa
business model canvas
swot analysis
tourism village
Online Access:https://e-journal.unair.ac.id/jlm/article/view/51103
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