Tourism marketing: Channel, factor, and strategy for foreign market share in Badung Regency

Tourism marketing: Channel, factor, and strategy for foreign market share in Badung Regency

Badung Regency, a prominent tourism hub in Bali, Indonesia, attracts a diverse range of international tourists. Effective marketing strategies are essential to enhance its competitiveness and address challenges such as traffic congestion and the need for improved digital marketing. This research aim...

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Bibliographic Details
Main Authors: Nyoman Ariana, I Ketut Sutama, Ida Bagus Gde Pujaastawa, Agung Suryawan Wiranatha, I Gusti Bagus Arya Yudiastina, Wayan Agung Panca P
Format: Article
Language:English
Published: Politeknik Negeri Bali 2025-03-01
Series:Journal of Applied Sciences in Travel and Hospitality
Subjects:
analytical hierarchy process
badung regency
foreign market
importance performance analysis
marketing strategy
Online Access:https://ojs2.pnb.ac.id/index.php/JASTH/article/view/2124
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