Pengembangan Branding Pariwisata Maluku Berbasis Kearifan Lokal

Pengembangan Branding Pariwisata Maluku Berbasis Kearifan Lokal

Tourism is a driver of Indonesia's economic growth to encourage GDP growth, increase the intensity of international trade, and increase global investment. The Maluku government must prepare maximum concrete steps in developing tourism based on local wisdom. This study aims to analyze destinati...

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Bibliographic Details
Main Authors: Noviawan Rasyid Ohorella, Edy Prihantoro
Format: Article
Language:English
Published: Department of Communications, Universitas Islam Indonesia 2021-10-01
Series:Jurnal Komunikasi
Online Access:https://journal.uii.ac.id/jurnal-komunikasi/article/view/17917
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