INNOVATIVE AND MARKETING IMPERATIVES OF STRATEGIC PLANNING OF INDUSTRIAL DEVELOPMENT

Innovative imperatives of economic growth in terms ofmarket opportunities and balanced strategies for the development of economic structures and industry should be important conditions that allow them to better adapt to changing market conditions and offset economic, social and environmental risks....

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Main Authors: L. Maksimenko, O. Godina, V. Melnikov
Format: Article
Language:Russian
Published: North Caucasus Federal University 2022-02-01
Series:Вестник Северо-Кавказского федерального университета
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Online Access:https://vestnikskfu.elpub.ru/jour/article/view/100
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author L. Maksimenko
O. Godina
V. Melnikov
author_facet L. Maksimenko
O. Godina
V. Melnikov
author_sort L. Maksimenko
collection DOAJ
description Innovative imperatives of economic growth in terms ofmarket opportunities and balanced strategies for the development of economic structures and industry should be important conditions that allow them to better adapt to changing market conditions and offset economic, social and environmental risks. Innovations and marketing within the framework of strategic planning form new knowledge based on a synthesis of new scientific, technical and market solutions, and the directions of its penetration into various, often unrelated areas of activity. Using a systematic approach, the components of a new conceptual model of strategic planning for industrial development are proposed, forming a methodological basis for the development of its tools and methods, as well as solving a wide range ofproblems of ensuring innovative growth of the industrial sector by harmonizing the interests of economic entities and eliminating market failures.
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institution Kabale University
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publisher North Caucasus Federal University
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series Вестник Северо-Кавказского федерального университета
spelling doaj-art-46200fafa55946d1bcf5beedf35c071d2025-08-20T03:37:29ZrusNorth Caucasus Federal UniversityВестник Северо-Кавказского федерального университета2307-907X2022-02-0105718199INNOVATIVE AND MARKETING IMPERATIVES OF STRATEGIC PLANNING OF INDUSTRIAL DEVELOPMENTL. Maksimenko0O. Godina1V. Melnikov2North-Caucasus Federal UniversityNorth-Caucasus Federal UniversityNorth-Caucasus Federal UniversityInnovative imperatives of economic growth in terms ofmarket opportunities and balanced strategies for the development of economic structures and industry should be important conditions that allow them to better adapt to changing market conditions and offset economic, social and environmental risks. Innovations and marketing within the framework of strategic planning form new knowledge based on a synthesis of new scientific, technical and market solutions, and the directions of its penetration into various, often unrelated areas of activity. Using a systematic approach, the components of a new conceptual model of strategic planning for industrial development are proposed, forming a methodological basis for the development of its tools and methods, as well as solving a wide range ofproblems of ensuring innovative growth of the industrial sector by harmonizing the interests of economic entities and eliminating market failures.https://vestnikskfu.elpub.ru/jour/article/view/100innovationmarketingmarketing technologiesstrategic planningindustrysustainable development
spellingShingle L. Maksimenko
O. Godina
V. Melnikov
INNOVATIVE AND MARKETING IMPERATIVES OF STRATEGIC PLANNING OF INDUSTRIAL DEVELOPMENT
Вестник Северо-Кавказского федерального университета
innovation
marketing
marketing technologies
strategic planning
industry
sustainable development
title INNOVATIVE AND MARKETING IMPERATIVES OF STRATEGIC PLANNING OF INDUSTRIAL DEVELOPMENT
title_full INNOVATIVE AND MARKETING IMPERATIVES OF STRATEGIC PLANNING OF INDUSTRIAL DEVELOPMENT
title_fullStr INNOVATIVE AND MARKETING IMPERATIVES OF STRATEGIC PLANNING OF INDUSTRIAL DEVELOPMENT
title_full_unstemmed INNOVATIVE AND MARKETING IMPERATIVES OF STRATEGIC PLANNING OF INDUSTRIAL DEVELOPMENT
title_short INNOVATIVE AND MARKETING IMPERATIVES OF STRATEGIC PLANNING OF INDUSTRIAL DEVELOPMENT
title_sort innovative and marketing imperatives of strategic planning of industrial development
topic innovation
marketing
marketing technologies
strategic planning
industry
sustainable development
url https://vestnikskfu.elpub.ru/jour/article/view/100
work_keys_str_mv AT lmaksimenko innovativeandmarketingimperativesofstrategicplanningofindustrialdevelopment
AT ogodina innovativeandmarketingimperativesofstrategicplanningofindustrialdevelopment
AT vmelnikov innovativeandmarketingimperativesofstrategicplanningofindustrialdevelopment