INNOVATIVE AND MARKETING IMPERATIVES OF STRATEGIC PLANNING OF INDUSTRIAL DEVELOPMENT
Innovative imperatives of economic growth in terms ofmarket opportunities and balanced strategies for the development of economic structures and industry should be important conditions that allow them to better adapt to changing market conditions and offset economic, social and environmental risks....
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
North Caucasus Federal University
2022-02-01
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| Series: | Вестник Северо-Кавказского федерального университета |
| Subjects: | |
| Online Access: | https://vestnikskfu.elpub.ru/jour/article/view/100 |
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| Summary: | Innovative imperatives of economic growth in terms ofmarket opportunities and balanced strategies for the development of economic structures and industry should be important conditions that allow them to better adapt to changing market conditions and offset economic, social and environmental risks. Innovations and marketing within the framework of strategic planning form new knowledge based on a synthesis of new scientific, technical and market solutions, and the directions of its penetration into various, often unrelated areas of activity. Using a systematic approach, the components of a new conceptual model of strategic planning for industrial development are proposed, forming a methodological basis for the development of its tools and methods, as well as solving a wide range ofproblems of ensuring innovative growth of the industrial sector by harmonizing the interests of economic entities and eliminating market failures. |
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| ISSN: | 2307-907X |