Research trends in digital marketing and data-driven marketing: A bibliometric analysis

Research trends in digital marketing and data-driven marketing: A bibliometric analysis

The accelerated development of digital technologies and the Internet stimulates the transition from the traditional to the digital model of marketing. The study presents a bibliometric analysis to examine international publications in the field of digital marketing (DM) and data-driven marketing (DD...

Full description

Saved in:
Bibliographic Details
Main Authors: Tuğçe Acar Kara, Ferhat Orman
Format: Article
Language:English
Published: Ural State University of Economics 2025-01-01
Series:Управленец
Subjects:
digital marketing
data-driven marketing
bibliometric analysis
thematic map
keyword analysis
Online Access:https://upravlenets.usue.ru/en/issues-2024/1717
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items