Utilizing e-commerce platforms as a tool for online business practicum

In the rapidly advancing digital era, the role of e-commerce platforms in the business world cannot be ignored. In education, particularly at the vocational school (SMK) and higher education levels, instruction on e-commerce and online marketing is increasingly crucial. This is closely related to th...

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Bibliographic Details
Main Authors: Mochamad Agung Wibowo, Deborah Juniar Debbi, Novti Nurlaila Ramadhanti
Format: Article
Language:English
Published: Universtas Pendidikan Indonesia 2024-06-01
Series:Curricula
Online Access:https://ejournal.upi.edu/index.php/CURRICULA/article/view/63769
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Summary:In the rapidly advancing digital era, the role of e-commerce platforms in the business world cannot be ignored. In education, particularly at the vocational school (SMK) and higher education levels, instruction on e-commerce and online marketing is increasingly crucial. This is closely related to the need to equip students with skills and knowledge relevant to the ever-changing business landscape. This research aims to identify the utilization of e-commerce as a tool for online business practicum at SMK Pasundan 1 Bandung. The methodology employed is descriptive, using a quantitative approach. The study reveals an innovative concept that leverages e-commerce platforms for practical business learning at SMK Pasundan 1 Bandung. This approach signifies a vocational school business education breakthrough, emphasizing practical application in online business operations. Fortunately, after incorporating e-commerce as a learning tool, students are motivated to learn, and the study materials become more comprehensible at SMK Pasundan 1 Bandung. This utilization is expected to prepare students for the increasingly digital demands of the workforce.
ISSN:2964-7339
2830-7917