STRATEGY FOR IMPROVING THE QUALITY OF DINE IN SERVICES AT MIE MAPAN RESTAURANT

STRATEGY FOR IMPROVING THE QUALITY OF DINE IN SERVICES AT MIE MAPAN RESTAURANT

This study aims to measure service quality at Mie Mapan, especially during on-site dining, prove the relationship between service quality and repurchase intention and brand image, and determine the improvement strategies that need to be done. This study involved 145 customers of Mie Mapan restauran...

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Bibliographic Details
Main Authors: Riesthandie, Reny Nadlifatin, D. Agung Krisprimandoyo
Format: Article
Language:English
Published: Universitas Nahdlatul Ulama Surabaya 2024-11-01
Series:Business and Finance Journal
Subjects:
repurchase intention
brand image
importance performance analysis
quality function deployment
service quality
Online Access:https://journal2.unusa.ac.id/index.php/BFJ/article/view/6232
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