Low-Cost Carrier Passengers’ Willingness to Pay for the Seat Preselection Service: A Case Study on the Taiwan-Japan Route
Due to the rising of consumer awareness, consumers not just pay more attention to leisure activities but also demand more on the related service quality. In recent years, low-cost carriers (LCCs) have continued to expand their routes, and traditional aviation is no longer the only choice for travel...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Wiley
2021-01-01
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| Series: | Journal of Advanced Transportation |
| Online Access: | http://dx.doi.org/10.1155/2021/6699270 |
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| _version_ | 1849407178757111808 |
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| author | Rong-Chang Jou Yi-Chun Chiu Chung-Wei Kuo |
| author_facet | Rong-Chang Jou Yi-Chun Chiu Chung-Wei Kuo |
| author_sort | Rong-Chang Jou |
| collection | DOAJ |
| description | Due to the rising of consumer awareness, consumers not just pay more attention to leisure activities but also demand more on the related service quality. In recent years, low-cost carriers (LCCs) have continued to expand their routes, and traditional aviation is no longer the only choice for travel abroad. Different from the traditional way of operation, LCCs focus on reducing nonessential expenses. The concept of payment by service offers passengers the options for relatively low ticket price. To continuously operate in the highly competitive aviation industry, most airlines have introduced distinctive “value-added additional services” to attract air passengers. This study discusses the seat preselection, value-added service, and behavior of Taiwanese passengers who take low-cost flights to Japan. The results indicate that passengers who have experienced purchasing preselected seats are more willing to purchase this additional service and spend higher amount of money for that service. In addition, the result also indicates that younger people are more willing to accept novel services. These findings could be used as an importance reference for LCCs to guide managerial strategy in the future. |
| format | Article |
| id | doaj-art-45772ee976804ceeaeb171162529a7a3 |
| institution | Kabale University |
| issn | 0197-6729 2042-3195 |
| language | English |
| publishDate | 2021-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Journal of Advanced Transportation |
| spelling | doaj-art-45772ee976804ceeaeb171162529a7a32025-08-20T03:36:10ZengWileyJournal of Advanced Transportation0197-67292042-31952021-01-01202110.1155/2021/66992706699270Low-Cost Carrier Passengers’ Willingness to Pay for the Seat Preselection Service: A Case Study on the Taiwan-Japan RouteRong-Chang Jou0Yi-Chun Chiu1Chung-Wei Kuo2Department of Civil Engineering, National Chi Nan University, No. 1, University Rd, Puli, Nantou 54561, TaiwanDepartment of Civil Engineering, National Chi Nan University, No. 1, University Rd, Puli, Nantou 54561, TaiwanDepartment of Tourism Information, Aletheia University, No. 32, Zhenli St, Danshui Dist, New Taipei City 25103, TaiwanDue to the rising of consumer awareness, consumers not just pay more attention to leisure activities but also demand more on the related service quality. In recent years, low-cost carriers (LCCs) have continued to expand their routes, and traditional aviation is no longer the only choice for travel abroad. Different from the traditional way of operation, LCCs focus on reducing nonessential expenses. The concept of payment by service offers passengers the options for relatively low ticket price. To continuously operate in the highly competitive aviation industry, most airlines have introduced distinctive “value-added additional services” to attract air passengers. This study discusses the seat preselection, value-added service, and behavior of Taiwanese passengers who take low-cost flights to Japan. The results indicate that passengers who have experienced purchasing preselected seats are more willing to purchase this additional service and spend higher amount of money for that service. In addition, the result also indicates that younger people are more willing to accept novel services. These findings could be used as an importance reference for LCCs to guide managerial strategy in the future.http://dx.doi.org/10.1155/2021/6699270 |
| spellingShingle | Rong-Chang Jou Yi-Chun Chiu Chung-Wei Kuo Low-Cost Carrier Passengers’ Willingness to Pay for the Seat Preselection Service: A Case Study on the Taiwan-Japan Route Journal of Advanced Transportation |
| title | Low-Cost Carrier Passengers’ Willingness to Pay for the Seat Preselection Service: A Case Study on the Taiwan-Japan Route |
| title_full | Low-Cost Carrier Passengers’ Willingness to Pay for the Seat Preselection Service: A Case Study on the Taiwan-Japan Route |
| title_fullStr | Low-Cost Carrier Passengers’ Willingness to Pay for the Seat Preselection Service: A Case Study on the Taiwan-Japan Route |
| title_full_unstemmed | Low-Cost Carrier Passengers’ Willingness to Pay for the Seat Preselection Service: A Case Study on the Taiwan-Japan Route |
| title_short | Low-Cost Carrier Passengers’ Willingness to Pay for the Seat Preselection Service: A Case Study on the Taiwan-Japan Route |
| title_sort | low cost carrier passengers willingness to pay for the seat preselection service a case study on the taiwan japan route |
| url | http://dx.doi.org/10.1155/2021/6699270 |
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