COVID-19 AND FUTURE TRAVEL DECISIONS: HOW DO THE DESTINATION-CHOICE-BASED MOTIVATORS REDEFINE TOURIST’S CHOICES?

 COVID-19 has heavily influenced people all around the world and forced us to acclimatise to a New Normal. Post-COVID-19 scenarios are predicted that impose specific criteria on travel choices that could change the present tourism equilibrium. Addressing these impulses is crucial for travel destina...

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Main Authors: Bipithalal Balakrishnan Nair, Satyajit Sinha
Format: Article
Language:English
Published: University of Huelva 2020-12-01
Series:Enlightening Tourism: A Pathmaking Journal
Subjects:
Online Access:https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/4919
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author Bipithalal Balakrishnan Nair
Satyajit Sinha
author_facet Bipithalal Balakrishnan Nair
Satyajit Sinha
author_sort Bipithalal Balakrishnan Nair
collection DOAJ
description  COVID-19 has heavily influenced people all around the world and forced us to acclimatise to a New Normal. Post-COVID-19 scenarios are predicted that impose specific criteria on travel choices that could change the present tourism equilibrium. Addressing these impulses is crucial for travel destinations for their resilience and recovery. This paper presents preliminary insights into present travel decisions and speculates about potential future, post-COVID-19 choices. An online survey of 449 participants used to investigate the underlying dimensions of destination selection motivations, and to explore the significant differences between the characteristics of travellers in destination-choice-based motivators (DCBMs) for destination selections post-COVID-19. Three motivators for the choice of destinations were derived: accessibility and discounting, health and hygiene, and the history of low incidences of COVID-19. Results also identified interrelationships between travel history and destination selection motivators: participants who had undergone a prolonged quarantine period were highly motivated by ‘accessibility and discounting’ and ‘health and hygiene’ factors. In contrast, people with no international travel experience were more concerned with low COVID-19 incidences in the destination(s).
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series Enlightening Tourism: A Pathmaking Journal
spelling doaj-art-4561ff2ae19342e9be686e51f864c1912025-08-20T03:07:50ZengUniversity of HuelvaEnlightening Tourism: A Pathmaking Journal2174-548X2020-12-0110210.33776/et.v10i2.4919COVID-19 AND FUTURE TRAVEL DECISIONS: HOW DO THE DESTINATION-CHOICE-BASED MOTIVATORS REDEFINE TOURIST’S CHOICES?Bipithalal Balakrishnan Nair0Satyajit Sinha1Woosong Univeristy, KoreaSchool of Travel and Hospitality Management Central University of Himachal Pradesh, India  COVID-19 has heavily influenced people all around the world and forced us to acclimatise to a New Normal. Post-COVID-19 scenarios are predicted that impose specific criteria on travel choices that could change the present tourism equilibrium. Addressing these impulses is crucial for travel destinations for their resilience and recovery. This paper presents preliminary insights into present travel decisions and speculates about potential future, post-COVID-19 choices. An online survey of 449 participants used to investigate the underlying dimensions of destination selection motivations, and to explore the significant differences between the characteristics of travellers in destination-choice-based motivators (DCBMs) for destination selections post-COVID-19. Three motivators for the choice of destinations were derived: accessibility and discounting, health and hygiene, and the history of low incidences of COVID-19. Results also identified interrelationships between travel history and destination selection motivators: participants who had undergone a prolonged quarantine period were highly motivated by ‘accessibility and discounting’ and ‘health and hygiene’ factors. In contrast, people with no international travel experience were more concerned with low COVID-19 incidences in the destination(s). https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/4919COVID-19Travel BehaviourFactor AnalysisCrisis
spellingShingle Bipithalal Balakrishnan Nair
Satyajit Sinha
COVID-19 AND FUTURE TRAVEL DECISIONS: HOW DO THE DESTINATION-CHOICE-BASED MOTIVATORS REDEFINE TOURIST’S CHOICES?
Enlightening Tourism: A Pathmaking Journal
COVID-19
Travel Behaviour
Factor Analysis
Crisis
title COVID-19 AND FUTURE TRAVEL DECISIONS: HOW DO THE DESTINATION-CHOICE-BASED MOTIVATORS REDEFINE TOURIST’S CHOICES?
title_full COVID-19 AND FUTURE TRAVEL DECISIONS: HOW DO THE DESTINATION-CHOICE-BASED MOTIVATORS REDEFINE TOURIST’S CHOICES?
title_fullStr COVID-19 AND FUTURE TRAVEL DECISIONS: HOW DO THE DESTINATION-CHOICE-BASED MOTIVATORS REDEFINE TOURIST’S CHOICES?
title_full_unstemmed COVID-19 AND FUTURE TRAVEL DECISIONS: HOW DO THE DESTINATION-CHOICE-BASED MOTIVATORS REDEFINE TOURIST’S CHOICES?
title_short COVID-19 AND FUTURE TRAVEL DECISIONS: HOW DO THE DESTINATION-CHOICE-BASED MOTIVATORS REDEFINE TOURIST’S CHOICES?
title_sort covid 19 and future travel decisions how do the destination choice based motivators redefine tourist s choices
topic COVID-19
Travel Behaviour
Factor Analysis
Crisis
url https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/4919
work_keys_str_mv AT bipithalalbalakrishnannair covid19andfuturetraveldecisionshowdothedestinationchoicebasedmotivatorsredefinetouristschoices
AT satyajitsinha covid19andfuturetraveldecisionshowdothedestinationchoicebasedmotivatorsredefinetouristschoices