COVID-19 AND FUTURE TRAVEL DECISIONS: HOW DO THE DESTINATION-CHOICE-BASED MOTIVATORS REDEFINE TOURIST’S CHOICES?
COVID-19 has heavily influenced people all around the world and forced us to acclimatise to a New Normal. Post-COVID-19 scenarios are predicted that impose specific criteria on travel choices that could change the present tourism equilibrium. Addressing these impulses is crucial for travel destina...
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| Format: | Article |
| Language: | English |
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University of Huelva
2020-12-01
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| Series: | Enlightening Tourism: A Pathmaking Journal |
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| Online Access: | https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/4919 |
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| author | Bipithalal Balakrishnan Nair Satyajit Sinha |
| author_facet | Bipithalal Balakrishnan Nair Satyajit Sinha |
| author_sort | Bipithalal Balakrishnan Nair |
| collection | DOAJ |
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COVID-19 has heavily influenced people all around the world and forced us to acclimatise to a New Normal. Post-COVID-19 scenarios are predicted that impose specific criteria on travel choices that could change the present tourism equilibrium. Addressing these impulses is crucial for travel destinations for their resilience and recovery. This paper presents preliminary insights into present travel decisions and speculates about potential future, post-COVID-19 choices. An online survey of 449 participants used to investigate the underlying dimensions of destination selection motivations, and to explore the significant differences between the characteristics of travellers in destination-choice-based motivators (DCBMs) for destination selections post-COVID-19. Three motivators for the choice of destinations were derived: accessibility and discounting, health and hygiene, and the history of low incidences of COVID-19. Results also identified interrelationships between travel history and destination selection motivators: participants who had undergone a prolonged quarantine period were highly motivated by ‘accessibility and discounting’ and ‘health and hygiene’ factors. In contrast, people with no international travel experience were more concerned with low COVID-19 incidences in the destination(s).
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| format | Article |
| id | doaj-art-4561ff2ae19342e9be686e51f864c191 |
| institution | DOAJ |
| issn | 2174-548X |
| language | English |
| publishDate | 2020-12-01 |
| publisher | University of Huelva |
| record_format | Article |
| series | Enlightening Tourism: A Pathmaking Journal |
| spelling | doaj-art-4561ff2ae19342e9be686e51f864c1912025-08-20T03:07:50ZengUniversity of HuelvaEnlightening Tourism: A Pathmaking Journal2174-548X2020-12-0110210.33776/et.v10i2.4919COVID-19 AND FUTURE TRAVEL DECISIONS: HOW DO THE DESTINATION-CHOICE-BASED MOTIVATORS REDEFINE TOURIST’S CHOICES?Bipithalal Balakrishnan Nair0Satyajit Sinha1Woosong Univeristy, KoreaSchool of Travel and Hospitality Management Central University of Himachal Pradesh, India COVID-19 has heavily influenced people all around the world and forced us to acclimatise to a New Normal. Post-COVID-19 scenarios are predicted that impose specific criteria on travel choices that could change the present tourism equilibrium. Addressing these impulses is crucial for travel destinations for their resilience and recovery. This paper presents preliminary insights into present travel decisions and speculates about potential future, post-COVID-19 choices. An online survey of 449 participants used to investigate the underlying dimensions of destination selection motivations, and to explore the significant differences between the characteristics of travellers in destination-choice-based motivators (DCBMs) for destination selections post-COVID-19. Three motivators for the choice of destinations were derived: accessibility and discounting, health and hygiene, and the history of low incidences of COVID-19. Results also identified interrelationships between travel history and destination selection motivators: participants who had undergone a prolonged quarantine period were highly motivated by ‘accessibility and discounting’ and ‘health and hygiene’ factors. In contrast, people with no international travel experience were more concerned with low COVID-19 incidences in the destination(s). https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/4919COVID-19Travel BehaviourFactor AnalysisCrisis |
| spellingShingle | Bipithalal Balakrishnan Nair Satyajit Sinha COVID-19 AND FUTURE TRAVEL DECISIONS: HOW DO THE DESTINATION-CHOICE-BASED MOTIVATORS REDEFINE TOURIST’S CHOICES? Enlightening Tourism: A Pathmaking Journal COVID-19 Travel Behaviour Factor Analysis Crisis |
| title | COVID-19 AND FUTURE TRAVEL DECISIONS: HOW DO THE DESTINATION-CHOICE-BASED MOTIVATORS REDEFINE TOURIST’S CHOICES? |
| title_full | COVID-19 AND FUTURE TRAVEL DECISIONS: HOW DO THE DESTINATION-CHOICE-BASED MOTIVATORS REDEFINE TOURIST’S CHOICES? |
| title_fullStr | COVID-19 AND FUTURE TRAVEL DECISIONS: HOW DO THE DESTINATION-CHOICE-BASED MOTIVATORS REDEFINE TOURIST’S CHOICES? |
| title_full_unstemmed | COVID-19 AND FUTURE TRAVEL DECISIONS: HOW DO THE DESTINATION-CHOICE-BASED MOTIVATORS REDEFINE TOURIST’S CHOICES? |
| title_short | COVID-19 AND FUTURE TRAVEL DECISIONS: HOW DO THE DESTINATION-CHOICE-BASED MOTIVATORS REDEFINE TOURIST’S CHOICES? |
| title_sort | covid 19 and future travel decisions how do the destination choice based motivators redefine tourist s choices |
| topic | COVID-19 Travel Behaviour Factor Analysis Crisis |
| url | https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/4919 |
| work_keys_str_mv | AT bipithalalbalakrishnannair covid19andfuturetraveldecisionshowdothedestinationchoicebasedmotivatorsredefinetouristschoices AT satyajitsinha covid19andfuturetraveldecisionshowdothedestinationchoicebasedmotivatorsredefinetouristschoices |