The impact of branding on the efficiency of the process of attracting and retaining talented employees
A company's reputation can be crucial in attracting and retaining talented employees. And brand's relevancy is a synthesis of all the efforts put towards an employee and potential candidates who then interpret this is a good working place. The importance of branding is high as it strengthe...
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| Format: | Article |
| Language: | English |
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Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac
2021-01-01
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| Series: | Trendovi u Poslovanju |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2021/2334-816X2102107S.pdf |
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| _version_ | 1823859824509583360 |
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| author | Sančanin Branislav |
| author_facet | Sančanin Branislav |
| author_sort | Sančanin Branislav |
| collection | DOAJ |
| description | A company's reputation can be crucial in attracting and retaining talented employees. And brand's relevancy is a synthesis of all the efforts put towards an employee and potential candidates who then interpret this is a good working place. The importance of branding is high as it strengthens competitive advantage, and its relevancy is also seen during the process of attracting and retaining talented employees to a company promoted as a desired working place. As a response to numerous challenges on the job market, companies tend to compete in branding strategies - from dedicated branding to broad corporative branding. Despite the fact that communication made on social media, with the goal to build a positive image and reputation, is less susceptible to control than traditional media, the process of creating a positive perception of the brand leads to companies using mediums which enable a real and interactive contact with target audience. Numerous research show that posting information on social media, as available, frequent and cheap communication channels, establishes a two-way communication and ensures there is feedback. |
| format | Article |
| id | doaj-art-45608b4c941c4b28943cbef2e5f6ed0c |
| institution | Kabale University |
| issn | 2334-816X 2334-8356 |
| language | English |
| publishDate | 2021-01-01 |
| publisher | Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac |
| record_format | Article |
| series | Trendovi u Poslovanju |
| spelling | doaj-art-45608b4c941c4b28943cbef2e5f6ed0c2025-02-10T19:38:26ZengVisoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, KruševacTrendovi u Poslovanju2334-816X2334-83562021-01-019210711510.5937/trendpos2102120S2334-816X2102107SThe impact of branding on the efficiency of the process of attracting and retaining talented employeesSančanin Branislav0https://orcid.org/0000-0002-4255-2634Fakultet za menadžment, Sremski Karlovci, SerbiaA company's reputation can be crucial in attracting and retaining talented employees. And brand's relevancy is a synthesis of all the efforts put towards an employee and potential candidates who then interpret this is a good working place. The importance of branding is high as it strengthens competitive advantage, and its relevancy is also seen during the process of attracting and retaining talented employees to a company promoted as a desired working place. As a response to numerous challenges on the job market, companies tend to compete in branding strategies - from dedicated branding to broad corporative branding. Despite the fact that communication made on social media, with the goal to build a positive image and reputation, is less susceptible to control than traditional media, the process of creating a positive perception of the brand leads to companies using mediums which enable a real and interactive contact with target audience. Numerous research show that posting information on social media, as available, frequent and cheap communication channels, establishes a two-way communication and ensures there is feedback.https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2021/2334-816X2102107S.pdfemployer brandinghuman resourcestalentsrecruitment |
| spellingShingle | Sančanin Branislav The impact of branding on the efficiency of the process of attracting and retaining talented employees Trendovi u Poslovanju employer branding human resources talents recruitment |
| title | The impact of branding on the efficiency of the process of attracting and retaining talented employees |
| title_full | The impact of branding on the efficiency of the process of attracting and retaining talented employees |
| title_fullStr | The impact of branding on the efficiency of the process of attracting and retaining talented employees |
| title_full_unstemmed | The impact of branding on the efficiency of the process of attracting and retaining talented employees |
| title_short | The impact of branding on the efficiency of the process of attracting and retaining talented employees |
| title_sort | impact of branding on the efficiency of the process of attracting and retaining talented employees |
| topic | employer branding human resources talents recruitment |
| url | https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2021/2334-816X2102107S.pdf |
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