Speech analysis of the televised confrontation during the parliamentary elections in Croatia in 2024

This paper analyzes the rhetoric of the participants in televised confrontations during the parliamentary elections in Croatia in 2024, with a special emphasis on the use of verbal and non-verbal communication. In a year marked as a „super-election” year, parliamentary, European and presidential ele...

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Main Authors: Dominik Omerović, Krešimir Dabo
Format: Article
Language:English
Published: Faculty of Political Science, University of Belgrade, Serbia, and Faculty of Political Science, University of Zagreb 2025-01-01
Series:Političke Perspektive
Subjects:
Online Access:https://hrcak.srce.hr/file/481624
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author Dominik Omerović
Krešimir Dabo
author_facet Dominik Omerović
Krešimir Dabo
author_sort Dominik Omerović
collection DOAJ
description This paper analyzes the rhetoric of the participants in televised confrontations during the parliamentary elections in Croatia in 2024, with a special emphasis on the use of verbal and non-verbal communication. In a year marked as a „super-election” year, parliamentary, European and presidential elections are held, and rhetorical skills and well-executed televised confrontations can play an important role in the victory of a certain political option. With the power of modern media and the speed of information dissemination, as well as the ability of every voter to get detailed information, the room for mistakes in politicians’ public appearances is significantly reduced. The research results show how representatives of political parties used different rhetorical strategies during the confrontation, depending on their political goals and positions. Opposition parties, such as SDP, Mozemo!, Most and the Homeland Movement, mostly used offensive strategies, while HDZ representatives used defensive strategies to emphasize their results and minimize criticism. The conducted research gave answers to the question of how party representatives want to make a better impression on the viewer with their performance, which issues are the biggest debates, and what discrediting the opponent looks like. The research results indicate that the performances of political representatives did not deviate significantly from the achieved election results. Also, the results showed that reasoned debates between political actors of different ideological orientations and party affiliations are possible, which can ultimately influence undecided voters.
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publisher Faculty of Political Science, University of Belgrade, Serbia, and Faculty of Political Science, University of Zagreb
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spelling doaj-art-453ce43ddd4e47a6b45193f5e42a5a3b2025-08-23T19:52:45ZengFaculty of Political Science, University of Belgrade, Serbia, and Faculty of Political Science, University of ZagrebPolitičke Perspektive2217-561X2335-027X2025-01-011516110110.20901/pp.15.1.03Speech analysis of the televised confrontation during the parliamentary elections in Croatia in 2024Dominik Omerović0Krešimir Dabo1Univesity of Zagreb, Faculty of Croatian StudiesInstitute for Migration Research, ZagrebThis paper analyzes the rhetoric of the participants in televised confrontations during the parliamentary elections in Croatia in 2024, with a special emphasis on the use of verbal and non-verbal communication. In a year marked as a „super-election” year, parliamentary, European and presidential elections are held, and rhetorical skills and well-executed televised confrontations can play an important role in the victory of a certain political option. With the power of modern media and the speed of information dissemination, as well as the ability of every voter to get detailed information, the room for mistakes in politicians’ public appearances is significantly reduced. The research results show how representatives of political parties used different rhetorical strategies during the confrontation, depending on their political goals and positions. Opposition parties, such as SDP, Mozemo!, Most and the Homeland Movement, mostly used offensive strategies, while HDZ representatives used defensive strategies to emphasize their results and minimize criticism. The conducted research gave answers to the question of how party representatives want to make a better impression on the viewer with their performance, which issues are the biggest debates, and what discrediting the opponent looks like. The research results indicate that the performances of political representatives did not deviate significantly from the achieved election results. Also, the results showed that reasoned debates between political actors of different ideological orientations and party affiliations are possible, which can ultimately influence undecided voters.https://hrcak.srce.hr/file/481624rhetorictelevision debatespolitical campaignpolitical communication
spellingShingle Dominik Omerović
Krešimir Dabo
Speech analysis of the televised confrontation during the parliamentary elections in Croatia in 2024
Političke Perspektive
rhetoric
television debates
political campaign
political communication
title Speech analysis of the televised confrontation during the parliamentary elections in Croatia in 2024
title_full Speech analysis of the televised confrontation during the parliamentary elections in Croatia in 2024
title_fullStr Speech analysis of the televised confrontation during the parliamentary elections in Croatia in 2024
title_full_unstemmed Speech analysis of the televised confrontation during the parliamentary elections in Croatia in 2024
title_short Speech analysis of the televised confrontation during the parliamentary elections in Croatia in 2024
title_sort speech analysis of the televised confrontation during the parliamentary elections in croatia in 2024
topic rhetoric
television debates
political campaign
political communication
url https://hrcak.srce.hr/file/481624
work_keys_str_mv AT dominikomerovic speechanalysisofthetelevisedconfrontationduringtheparliamentaryelectionsincroatiain2024
AT kresimirdabo speechanalysisofthetelevisedconfrontationduringtheparliamentaryelectionsincroatiain2024