How to enhance generation Z users’ satisfaction experience with online fitness: a case study of fitness live streaming platforms
With the rapid development of digital technology, online fitness live streaming platforms have become effective tools for helping users enhance their physical activity and health. However, the attitudes of Generation Z users, who form a significant portion of the platform’s user base, remain unclear...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2025-01-01
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| Series: | Frontiers in Computer Science |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomp.2024.1499672/full |
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| author | Meng Wang Zheng Wang Rong Deng |
| author_facet | Meng Wang Zheng Wang Rong Deng |
| author_sort | Meng Wang |
| collection | DOAJ |
| description | With the rapid development of digital technology, online fitness live streaming platforms have become effective tools for helping users enhance their physical activity and health. However, the attitudes of Generation Z users, who form a significant portion of the platform’s user base, remain unclear. Identifying the factors influencing Generation Z’s use of these platforms and improving user satisfaction can assist in refining platform design and services, promoting sustainable development. A mixed-methods approach was employed to collect 1,788 user reviews, which were consolidated into 40 items. A questionnaire was then distributed to 314 respondents. In the first round, 165 open-ended questionnaires were distributed to identify specific influencing factors through factor analysis, leading to the development of a user experience evaluation scale. In the second round, 314 scale-based questionnaires were distributed, and structural equation modeling (SEM) was employed to explore the relationships between various factors and user satisfaction, resulting in the construction of a user satisfaction model. The factors influencing Generation Z users’ engagement with the platforms include social interaction, usefulness, convenience, functional quality, and technical quality. Among these, social interaction is the most critical factor affecting user satisfaction. Generation Z has unique needs regarding digital platforms. Therefore, platforms should provide services tailored to their psychological and behavioral characteristics, optimize business operation models, and further enhance the user experience. |
| format | Article |
| id | doaj-art-45313a6ade4a441a9b7cb52c9fdb72ed |
| institution | DOAJ |
| issn | 2624-9898 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Computer Science |
| spelling | doaj-art-45313a6ade4a441a9b7cb52c9fdb72ed2025-08-20T02:45:30ZengFrontiers Media S.A.Frontiers in Computer Science2624-98982025-01-01610.3389/fcomp.2024.14996721499672How to enhance generation Z users’ satisfaction experience with online fitness: a case study of fitness live streaming platformsMeng WangZheng WangRong DengWith the rapid development of digital technology, online fitness live streaming platforms have become effective tools for helping users enhance their physical activity and health. However, the attitudes of Generation Z users, who form a significant portion of the platform’s user base, remain unclear. Identifying the factors influencing Generation Z’s use of these platforms and improving user satisfaction can assist in refining platform design and services, promoting sustainable development. A mixed-methods approach was employed to collect 1,788 user reviews, which were consolidated into 40 items. A questionnaire was then distributed to 314 respondents. In the first round, 165 open-ended questionnaires were distributed to identify specific influencing factors through factor analysis, leading to the development of a user experience evaluation scale. In the second round, 314 scale-based questionnaires were distributed, and structural equation modeling (SEM) was employed to explore the relationships between various factors and user satisfaction, resulting in the construction of a user satisfaction model. The factors influencing Generation Z users’ engagement with the platforms include social interaction, usefulness, convenience, functional quality, and technical quality. Among these, social interaction is the most critical factor affecting user satisfaction. Generation Z has unique needs regarding digital platforms. Therefore, platforms should provide services tailored to their psychological and behavioral characteristics, optimize business operation models, and further enhance the user experience.https://www.frontiersin.org/articles/10.3389/fcomp.2024.1499672/fullfitness live streaming platformsgeneration Zsatisfactionfactor analysisstructural equation model |
| spellingShingle | Meng Wang Zheng Wang Rong Deng How to enhance generation Z users’ satisfaction experience with online fitness: a case study of fitness live streaming platforms Frontiers in Computer Science fitness live streaming platforms generation Z satisfaction factor analysis structural equation model |
| title | How to enhance generation Z users’ satisfaction experience with online fitness: a case study of fitness live streaming platforms |
| title_full | How to enhance generation Z users’ satisfaction experience with online fitness: a case study of fitness live streaming platforms |
| title_fullStr | How to enhance generation Z users’ satisfaction experience with online fitness: a case study of fitness live streaming platforms |
| title_full_unstemmed | How to enhance generation Z users’ satisfaction experience with online fitness: a case study of fitness live streaming platforms |
| title_short | How to enhance generation Z users’ satisfaction experience with online fitness: a case study of fitness live streaming platforms |
| title_sort | how to enhance generation z users satisfaction experience with online fitness a case study of fitness live streaming platforms |
| topic | fitness live streaming platforms generation Z satisfaction factor analysis structural equation model |
| url | https://www.frontiersin.org/articles/10.3389/fcomp.2024.1499672/full |
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