Corporate Social Responsibility of European Retail Chains in Poland
The article reviews the core conceptual aspects of the corporate social responsibility as a principle of business viability, and then focuses on the relevant practices adopted by major international retail chains operating on the Polish market. The empirical background consists of fact-based accoun...
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| Format: | Article |
| Language: | English |
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Editura ASE
2013-03-01
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| Series: | Revista de Management Comparat International |
| Subjects: | |
| Online Access: | https://www.rmci.ase.ro/no14vol1/11.pdf |
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| Summary: | The article reviews the core conceptual aspects of the corporate social responsibility as a principle of business viability, and then focuses on the relevant practices adopted by major international retail chains operating on the Polish market. The empirical background consists of fact-based accounts, drawn from either corporate websites or retail companies' reports, with a view to generating a kaleidoscopic "rich picture" of current practices. The main conclusions include: the sharp increase in public's and authorities' sensitivity towards social responsibility in business, the switch from external pressure to self-commitment of retail companies in pursuing relevant actions, and the concern towards fitting measures taken in this respect into corporate strategies, also adapting them to peculiarities of Polish market. |
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| ISSN: | 1582-3458 2601-0968 |