CAN WE MANAGE TRUST?
The article is devoted to the principles of the «Management of trust portfolio» as a direction of cognitive management in a modern organization. The goal of cognitive management is management of the organizational staff cognitive capabilities. Trust is defined as a social attitude and trusting behav...
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| Format: | Article |
| Language: | English |
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Saint Petersburg Electrotechnical University
2017-12-01
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| Series: | Дискурс |
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| Online Access: | https://discourse.elpub.ru/jour/article/view/151 |
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| author | N. V. Kazarinova E. S. Dubovik |
| author_facet | N. V. Kazarinova E. S. Dubovik |
| author_sort | N. V. Kazarinova |
| collection | DOAJ |
| description | The article is devoted to the principles of the «Management of trust portfolio» as a direction of cognitive management in a modern organization. The goal of cognitive management is management of the organizational staff cognitive capabilities. Trust is defined as a social attitude and trusting behavior, as a mechanism to regulate the level of freedom in risk communication. Thus trust becomes an important motivational component of decision-making. The experience of one of the authors at Saint Petersburg Higher School of Oncology (HSO) allows to test the potential of MTP in the field of health science. The empirical data were obtained based on the survey of the second attendees enrolment of the Higher School of Oncology; analysis of the School leaders publications; analysis of the HSO public relations. |
| format | Article |
| id | doaj-art-45269fcf81794b768feced45bc96a8b2 |
| institution | DOAJ |
| issn | 2412-8562 2658-7777 |
| language | English |
| publishDate | 2017-12-01 |
| publisher | Saint Petersburg Electrotechnical University |
| record_format | Article |
| series | Дискурс |
| spelling | doaj-art-45269fcf81794b768feced45bc96a8b22025-08-20T02:53:54ZengSaint Petersburg Electrotechnical UniversityДискурс2412-85622658-77772017-12-0106657510.32603/2412-8562-2017-0-6-65-75150CAN WE MANAGE TRUST?N. V. Kazarinova0E. S. Dubovik1Saint Petersburg Electrotechnical University «LETI»ITMO University; public relations specialist at the Cancer Prevention FoundationThe article is devoted to the principles of the «Management of trust portfolio» as a direction of cognitive management in a modern organization. The goal of cognitive management is management of the organizational staff cognitive capabilities. Trust is defined as a social attitude and trusting behavior, as a mechanism to regulate the level of freedom in risk communication. Thus trust becomes an important motivational component of decision-making. The experience of one of the authors at Saint Petersburg Higher School of Oncology (HSO) allows to test the potential of MTP in the field of health science. The empirical data were obtained based on the survey of the second attendees enrolment of the Higher School of Oncology; analysis of the School leaders publications; analysis of the HSO public relations.https://discourse.elpub.ru/jour/article/view/151trust communicationcognitive management«management of trust portfolio» model |
| spellingShingle | N. V. Kazarinova E. S. Dubovik CAN WE MANAGE TRUST? Дискурс trust communication cognitive management «management of trust portfolio» model |
| title | CAN WE MANAGE TRUST? |
| title_full | CAN WE MANAGE TRUST? |
| title_fullStr | CAN WE MANAGE TRUST? |
| title_full_unstemmed | CAN WE MANAGE TRUST? |
| title_short | CAN WE MANAGE TRUST? |
| title_sort | can we manage trust |
| topic | trust communication cognitive management «management of trust portfolio» model |
| url | https://discourse.elpub.ru/jour/article/view/151 |
| work_keys_str_mv | AT nvkazarinova canwemanagetrust AT esdubovik canwemanagetrust |